Pitney Bowes Names Bill Borrelle Senior Vice President, Brand Strategy and Integrated Marketing Communications

STAMFORD, Conn. — (BUSINESS WIRE) — September 23, 2013Pitney Bowes Inc. (NYSE: PBI) today announced that Bill Borrelle is joining the company as Senior Vice President, Brand Strategy and Integrated Marketing Communications, reporting to Abby F. Kohnstamm, Executive Vice President and Chief Marketing Officer, effective September 30, 2013. Borrelle will be responsible for the company’s brand and digital media strategy, marketing communications, advertising and events.

Bill Borrelle, Senior Vice President, Brand Strategy and Integrated Marketing Communications, Pitney ...

Bill Borrelle, Senior Vice President, Brand Strategy and Integrated Marketing Communications, Pitney Bowes (Photo: Business Wire)

Before joining Pitney Bowes, Borrelle was Chief Executive Officer of the flagship New York operation of mcgarrybowen, a full-service brand advertising and digital agency. Borrelle oversaw brand strategy and integrated communications development for clients such as Verizon, J.P. Morgan Chase & Co., Marriott International, Chevron, Northrop Grumman, United Airlines, and P&G. In 2011, mcgarrybowen was named Agency of the Year by Advertising Age and Adweek. Borrelle joined the agency in 2006.

Prior to mcgarrybowen, Borrelle was Senior Vice President at Digitas, where he led digital marketing efforts for Ameriprise Financial. From 1994 to 2001, Bill was a Senior Account Leader at Wunderman, leading direct marketing and loyalty program development for clients such as American Express and Citibank. Bill began his career at Citibank where he was Assistant Vice President of the American Airlines Affinity Credit Card Program.

“Bill has a strong track record of global brand building and integrated marketing communications development across mass and targeted channels, with both consumers and businesses,” said Abby Kohnstamm, Executive Vice President and Chief Marketing Officer, Pitney Bowes. “As Pitney Bowes continues to unlock value for our clients, shareholders and employees, Bill brings tremendous experience in creating innovative marketing programs that drive results.”

Borrelle holds an MBA from The Wharton School of the University of Pennsylvania and a B.S. from Villanova University.

About Pitney Bowes

Pitney Bowes provides technology solutions for small, mid-size and large firms that help them connect with customers to build loyalty and grow revenue. Many of the company’s solutions are delivered on open platforms to best organize, analyze and apply both public and proprietary data to two-way customer communications. Pitney Bowes includes direct mail, transactional mail and call center communications in its solution mix along with digital channel messaging for the Web, email and mobile applications. Pitney Bowes: Every connection is a new opportunity™. www.pb.com.



Contact:

Pitney Bowes Inc.
Bill Hughes, 203-351-6785
Chief Communications Officer
Email Contact




Review Article Be the first to review this article

SolidCAM - See For Yourself

Featured Video
Editorial
Latest Blog Posts
Sanjay GangalMCADCafe Lens
by Sanjay Gangal
NVIDIA GTC October 2020 Keynote
Jobs
Failure Analysis Engineer for Flextronics at Milpitas, California
Mechanical Engineer for Flextronics at Milpitas, California
3D Designer and Developer for Los Alamos National Laboratory at Los Alamos,, New Mexico
Structural Engineer 2 (Engineer 2) for Los Alamos National Laboratory at Los Alamos,, New Mexico
Architect for Hutton at Wichita, Afghanistan
Structural Engineer for Kiewit at Lenexa, Kansas
Upcoming Events
DEVELOP 3D Live 2020 New Date November 3rd at Sheffield University ctagon and INOX Building, Durham Road Sheffield United Kingdom - Nov 3, 2020
Digital Twin 2020 - Now in November 2020 at Melbourne FL - Nov 4 - 5, 2020
Sensors Expo & Conference at McEnery Convention Center SAN JOSE CA - Nov 16 - 18, 2020
Spatial 3D Insider Summit - Free VR Event! at United States - Nov 16 - 17, 2020
Kenesto: 30 day trial



© 2020 Internet Business Systems, Inc.
670 Aberdeen Way, Milpitas, CA 95035
+1 (408) 882-6554 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering EDACafe - Electronic Design Automation GISCafe - Geographical Information Services TechJobsCafe - Technical Jobs and Resumes ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy PolicyAdvertise