Is 3D Printing Right For You? 3D Printing Makes Headway into the Heart of U.S. Industrial Manufacturing, According to PwC US and The Manufacturing Institute

New Report Outlines Opportunities and Disruptions of 3D Printing

NEW YORK, June 11, 2014 — (PRNewswire) — 3D printing (3DP), also known as additive manufacturing, is showing signs of triggering transformations in U.S. industrial manufacturing, from product design and production to restructured supply chains, according to a report released today by PwC US in conjunction with The Manufacturing Institute.

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The report, 3-D printing and the new shape of industrial manufacturing, which includes findings from a survey of over 100 industrial manufacturers, revealed that two-thirds (67 percent) of manufacturers surveyed are currently implementing 3DP either by experimenting with the technology or by already using it for prototypes or final products. One in four respondents said they plan to adopt 3DP in some way in the future.

"Applying 3DP for rapid prototyping is nothing new for many manufacturers as it enables them and their suppliers to sidestep the often laborious and costly traditional processes," said Bob McCutcheon, PwC's U.S. industrial products leader. "However, we're starting to see signs that the technology is on the cusp of becoming mainstream, and companies need to understand the disruptions and the opportunities that it could create. There are core questions all manufacturers ought to be asking themselves if they're looking to implement a 3DP strategy that could potentially expand their business and makes them more competitive in the marketplace."

Benefits of 3DP
3DP can accelerate new product development cycles, which ultimately could translate into getting new products to market more quickly and frequently, especially when prototyping complex products. According to the survey, 25 percent of manufacturers are currently implementing 3DP technology for prototyping only, 10 percent are using 3DP for both prototyping and the production of final parts, and only one percent is using it for final production.

Typically in the manufacturing sector, going from 3DP-produced prototype to final product has largely been confined to specialized, low-volume and customized products. In fact, the survey showed half of manufacturers said that it is likely or very likely that 3DP will be used mostly for low-volume, highly specialized product over the next three to five years.

3DP is also opening the doors to the "lot of one" model, allowing companies to avoid producing products that are unpopular and only print those products that are making inroads to customization of popular products. The technology could also impact the after-market of products, particularly for manufacturers of products with long lives and a high demand for parts replacement and repair and even for obsolete parts. According to the survey, 70 percent of respondents believe that in the next three to five years, 3DP will be used for obsolete parts while 50 percent believe it's likely that the technology will be used for production of after-market products.

"Companies investing in 3DP hardware and the talent to run it are seeing gains in speed and flexibility in R&D, in addition to anticipating savings in materials, labor and transportation costs," continued McCutcheon. "However, as organizations wade into 3DP either through implementing or at least through experimenting and/or assessing potential applications, the technology at present is still limited in the size, strength, and complexity of the products it can produce, even as it picks up steam as a powerful tool."

Disruptions of 3DP
Almost half (47 percent) of the manufacturers surveyed identified the top barrier to implementing a 3DP strategy is the uncertainty of a 3D printed products' quality, followed by lack of talent to exploit the technology (45 percent). Intellectual property protection is another potential concern, where CAD-files, 3D scanners and printers could open the door to patent infringement. In addition, manufacturers are wary about how well printed parts or components can perform, and whether they will gain certificate or approval for use by regulated bodies.

The adoption of 3D printing also raises the question of if the supply chain will be shortened to almost one link – eliminating those connecting development, prototyping, production, delivery and warehousing of parts. The survey showed that 30 percent of manufacturers believe that the greatest disruption to emerge from widespread adoption will be "restructured supply chains."

"For some industries and some products, the concept of 'on-demand' manufacturing could radically change business models and supply chains. We're also seeing that the supply chain has become more local as the adoption of 3DP widens and as more companies are manufacturing closer to the end customer," said McCutcheon.

A big part of manufacturers' 3DP strategy will be re-training the existing workforce or drawing in new talent with the skills to create digital designs as well as oversee the printing production. A future of "printer farms" with dozens of printers overseen by only a handful of workers also raises the possibility of losing manufacturing jobs to laborsaving technology. Thirty-seven percent of manufacturers attributed their "lack of current expertise in our company to fully exploit the technology" as another top barrier in implementing 3DP in their business.

"We don't believe 3DP adoption will significantly affect manufacturing jobs overall -- it's more of a shift in the demands for more workers with technical know-how," said Gardner Carrick, Vice President, The Manufacturing Institute. "The advancement in technology and how it's changing the image of manufacturing for next generation employees is attracting a new skillset that's necessary on the shop floor. It's the perception of manufacturing jobs becoming less blue collar and more white collar."

About The Manufacturing Institute
The Manufacturing Institute (the Institute) is the 501(c)(3) affiliate of the National Association of Manufacturers. As a non-partisan organization, the Institute is committed to delivering leading-edge information and services to the nation's manufacturers. The Institute is the authority on the attraction, qualification and development of world-class manufacturing talent. For more information, please visit

About PwC's Industrial Products practice
PwC's Industrial Products (IP) practice provides financial, operational, and strategic services to global organizations across the aerospace & defense (A&D), business services, chemicals, engineering & construction (E&C), forest, paper, & packaging (FPP), industrial manufacturing, metals, and transportation & logistics (T&L) industries. For more information please visit:

About PwC US
PwC US helps organizations and individuals create the value they're looking for. We're a member of the PwC network of firms in 157 countries with more than 184,000 people. We're committed to delivering quality in assurance, tax and advisory services. Tell us what matters to you and find out more by visiting us at Gain customized access to our insights by downloading our thought leadership app: PwC's 365™ Advancing business thinking every day                      

Learn more about PwC by following us online: @PwC_LLP, YouTube, LinkedIn, Facebook and Google +.

© 2014 PricewaterhouseCoopers LLP, a Delaware limited liability partnership. All rights reserved. PwC US refers to the US member firm, and PwC may refer to either the PwC network of firms or the US member firm. Each member firm is a separate legal entity. Please see for further details.

This content is for general information purposes only, and should not be used as a substitute for consultation with professional advisors.

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The Manufacturing Institute
Sharon Oh, Brainerd Communicators, Inc., (212) 986-6667
Email Contact Katura Hudson, PwC US, (973) 236-5807
Email Contact AJ Jorgenson, The Manufacturing Institute, (202) 637-3115
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