OptiTrack Takes Over as Animation Market Leader; Customers Break Motion Capture Records

New Customers Include Activision, Microsoft Games Studios, Eidos, Ubisoft, Crytek, DICE, and USC School of Cinematic Arts

CORVALLIS, Ore. — (BUSINESS WIRE) — August 4, 2014 — With dozens of installations in the last six months, OptiTrack has become the motion capture technology of choice for production character animation. Many of these new adopters had capture requirements that were deemed impossible based on existing technologies, yet with OptiTrack’s Prime Series cameras, exceeded expectations even in complex outdoor and large-volume shooting scenarios. New customers include some of the most distinguished studios and universities in Games, Film, and Animation Education:

Animatrik outdoor mocap shoot with OptiTrack technology. (credit OptiTrack)

Animatrik outdoor mocap shoot with OptiTrack technology. (credit OptiTrack)

  • Activision
  • Animatic Media
  • Animatrik Film Design
  • ArcherMind
  • Cal State LA
  • CIMAT
  • Crew
  • Crytek
  • EA DICE
  • Eidos
  • GameOn Audio
  • Giant Studios
  • Imagination Studios
  • Infusion Studios
  • Microsoft Game Studios / 343 Industries
  • Moving Picture Company
  • New England Institute of Technology (NEIT)
  • Oculus VR
  • Pixel Studio
  • Ready at Dawn
  • Remedy Entertainment
  • Sports VF
  • The Third Floor
  • Trident Technical College
  • TV Globo
  • Ubisoft
  • Universidad de Costa Rica
  • University of Wolverhampton
  • US Army Game
  • USC School of Cinematic Arts
  • VRcade
  • Warhouse Studios
  • Warner Bros.
  • Worldstage
  • Xaviant

“Long the preferred choice for customers installing their first motion capture stage, 2014 has also seen many of the most storied studios in games and film switching to OptiTrack from different mocap technologies—by more than 8 to 1 over the last year,” said Jim Richardson, CEO of OptiTrack. “Many of these new systems are also rewriting the rules on what is possible with motion capture.”

The largest motion capture volume in history – Animatrik Film Design

“We deployed 110 Prime 41 cameras to produce the largest capture volume in history,” said Brett Ineson, CEO of Animatrik Film Design. “At 185’ x 80’ x 20’ of active capture volume, we doubled the size of the previously claimed record—and this on a live-action film set crowded with actors, props, and even practical effects.”

Animatrik has also taken their Prime 41s outdoors to capture the world’s top mountain biker performing hits, flips and double tail whips at over 40’ off of the ground—challenging shots that required cameras to be aimed straight at the sun, clouds and sky. Outdoor capture volumes of this scale have been traditionally impossible, but the Prime 41’s superior range made the shoot a success. The Prime Series’ simple setup and teardown proved valuable as well, as a momma bear and cubs visited the set mid-shoot.

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