Sony Unveils Two New Video Cameras and Consumer DSLR Accessories Leading Up to Photokina 2014 -- Available for Pre-Order at Adorama

NEW YORK, NY -- (Marketwired) -- Sep 15, 2014 -- Adorama (, one of the world's largest photography, video, imaging and electronics retailers, now has available for pre-order Sony's newest video cameras, the PXW-FS7 XDCam Super 35 camcorder and the PXW-X200 solid state memory camcorder at, where complete descriptions and prices are listed. Announced along with the camcorders are a number of lens and accessories from Sony's consumer cameras line. Pre-order these from Adorama online:

Sony PXW-FS7 XDCam Super 35 camcorder
Sony's newest addition to its large sensor line is a complete camera system that delivers long-form recording capabilities with 4K resolution in a compact, hand-held design. The new PXW-FS7 XDCam Super 35 combines the flexibility of native E-mount technology, the recording efficiency of the XAVC-L codec, the transfer speed and intelligence of XQD memory cards, and comfortable ergonomics, including a new "smart grip." The camcorder is designed for a wide range of long-form shooting and production.

The PXW-FS7 is a native E-mount camcorder designed to give users maximum lens options and flexibility, smooth and silent iris, focus and zoom control, with auto exposure and SteadyShot stabilization. An extremely shallow, 18 mm flange-back distance enables the use of a range of 35mm lenses. Sony's optional LA-EA4 A-mount lens adaptor allows compatibility with a wide range of high-quality A-mount lenses.

The new camera will be available in two versions: body-only, and the PXW-FS7K version with a new servo zoom E-Mount lens FE PZ 28-135mm F4 G OSS (SELP28135G).

The new E-mount lens is the world's first 35mm full-frame interchangeable power zoom lens. It features a constant F/4 value, independent rings for iris, zoom and focus control, and is dust- and moisture-resistant. The SELP28135G has SteadyShot stabilization, minimum focus breathing and is enabled with Sony's new Super Sonic wave Motor (SSM) to reduce zoom noise while shooting.

PXW-FS7 Key Features Include:
Sony's Super 35 Exmor CMOS Sensor
Native E-Mount; Compatible with A-Mount lenses (LA-EA4 A-mount lens adaptor required), 18 mm flange back distance
On-board UHD 4K (3840 x 2160) and Full HD (1920 x 1080) recording
Wide choice of recording systems
XAVC (Intra/Long GOP)
MPEG HD, 4:2:2, 50 Mbps (HD only)
Apple ProRes codec (with future upgrade and extension unit, sold separately) RAW recording (with extension unit and outboard recorder, sold separately)
Slow & Quick Motion for over-and under-cranking
Dual XQD card slots
16-bit analog-to-digital converter
ISO 2000
Supports S-Gamut3Cine/S-Log 3 encoding
Die-cast magnesium frame
Environmentally sealed electronics
Wireless operation with CBK-WA100, sold separately

Sony PXW_X200 Solid State Memory Camcorder
Sony's new addition to its XDCAM range of solid state memory camcorders, the PXW-X200, incorporates an improved 1/2 inch-type Exmor™ 3CMOS sensor, a new 17x zoom lens and XAVC Intra/Long GOP recording with 4:2:2 10-bit sampling. The successor to Sony's PMW-200, the new camcorder has a 1/2 inch-type 3CMOS sensor and MPEG HD422 (50 Mbps) recording capability.

The results are high quality Full HD resolution pictures without pixel interpolation, high sensitivity, low noise and a wide dynamic range, optimized for professionals shooting under challenging lighting conditions in applications ranging from news-gathering, broadcast productions and documentaries to events, weddings, education, corporate productions and more.

The PXW-X200 also includes new wireless/NFC (Near Field Communication) functions, live streaming audio and video, two SxS media card slots for Simultaneous Recording, a Multi-Interface (MI) Shoe, and GPS data recording, all of which will become active through a firmware update early next year.

PXW-X200 Key Features Include:
High Picture Quality from 1/2 inch-type Exmor™ 3CMOS Sensor
New 17x Zoom Lens with Manual Control Rings
Wireless Streaming and File Transfer Functions
Multi-Format Support Including High Quality XAVC and MPEG HD422

Announced with the camcorders are the following lens and accessories from Sony's consumer cameras line. Pre-order these from Adorama online:

Sony's Vario-Tessar T* FE 16-35mm F/4 ZA OSS lens
The Vario-Tessar T* FE 16-35mm F/4 lens is ideal for use on the a7 series of full frame cameras. It has a ZEISS T* coating to reduce flare and ghosting, three ED glass elements to suppress chromatic aberration, and built-in Optical SteadyShot™ image stabilization. It maintains a constant F/4 maximum aperture throughout the zoom range, and is both dust- and moisture-resistant. The lens is available for USD 1348.00.

HVL-F32M premium compact flash
The HVL-F32M compact flash features auto zoom (16mm/24mm-105mm), high-speed synch mode, wireless control and auto white balance compensation. It can be used in both TTL and manual settings, and is dust- and moisture-resistant. The flash unit has a price of USD 298.00.

XLR-K2M box adaptor kit with microphone
The XLR-K2M kit uses a multi-interface (MI) shoe that provides a direct connection to the camera without the need of a bracket. This high quality recording solution for a7 series, RX series and high-end camcorders includes the ECMXM1 microphone. Retail price: USD 598.00.

RMT-VP1K Wireless Receiver & Remote commander kit
This kit is compatible with all of the Sony cameras that use multi terminal, such as A5000 and NEX3, 5. It features a 3 channel position setting to avoid cross-talk, and a 360-degree IR receiver that delivers a wide range. This kit retails for USD 69.00.

ADORAMA: More Than a Camera Store
Adorama is more than a camera store -- it's one of the world's largest photography, video, imaging and electronics retailers. Serving customers for more than 35 years, Adorama has grown from its flagship NYC store to include the leading online destination for photography, video and consumer electronics. Adorama's vast product offerings encompass home entertainment, mobile computing, and professional video and audio, while its services include an in-house photo lab, AdoramaPix, pro equipment rental at Adorama Rental Company, and the award-winning Adorama Learning Center, which offers free education for photographers in online channels such as the popular Adorama TV.

Adorama is listed as one of the top five electronics retailers by Consumer Reports, "Best of the Web" by, Internet Retailers Top 100, and is the official Electronics Retailer of the NY Giants.

Visit ADORAMA at

Press Contacts:
Anya Oskolkova
Zazil Media Group
(p) 617.817.6559
(skype) anya.oskolkova

Lauren Leger
Zazil Media Group
(p) 508.498.8433
(skype) lauren.zazil 

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