TigerDirect claims exclusive distribution of ImmersiON-VRelia’s virtual reality HMD “The GO”

National launch of “The GO” adds to excitement of Tech Bash

MIAMI — (BUSINESS WIRE) — November 5, 2014TigerDirect announced today that it has secured exclusive national distribution rights for ImmersiON-VRelia’s “The GO.” Supported by a standout software development kit and open content creation platform, The GO is a smartphone-powered Head Mounted Display (HMD), which delivers a 120-degree field of view, adjustable optics and the ability to accommodate most smartphone screen sizes.

The GO will hit the market at TigerDirect’s 2014 TigerDirect Tech Bash on Friday, November 7 at Miami’s Marlins Park, providing early adopters and virtual reality disciples an opportunity to demo the latest in head-mounted displays. A limited number of units will also be available for purchase. Those wishing to pre-order will have the first opportunity to do so at the bash.

“Immersion-VRelia’s mission is to enable the mass adoption of high-quality virtual and augmented reality by the general public,” said Ethan Schur, Chief Marketing Officer for ImmersiON-VRelia. “TigerDirect plays a critical role in accomplishing this goal by allowing The GO to reach people’s hands at a great price.”

The GO retails for $89 and will be available at www.TigerDirect.com in November. TigerDirect anticipates pre-orders made at the Tech Bash will be in consumer hands by December 2014.

“The TigerDirect Tech Bash is quickly becoming the premier platform for witnessing the latest and greatest in technology here in South Florida," said TigerDirect’s Director of Corporate Marketing, Steven Leeds. “We are excited to reveal ImmersiON-VRelia’s new 'The GO' HMD, giving South Florida tech enthusiasts a first look at this breakthrough virtual reality technology.”

In its third year, the TigerDirect Tech Bash, set for Friday, November 7, will take over Miami’s Marlins Park for a night of new product reveals, consumer giveaways and a stadium-sized party. Attendees of this year’s TigerDirect Tech Bash can expect live media coverage, interactive brand activations, emerging technology demonstrations and a slew of exclusive deals just in time for the holiday shopping season.

Admission to the TigerDirect Tech Bash is free with pre-event registration at http://www.TigerTechBash.com. A $10 entrance fee will apply for entry at the gate for those who do not pre-register.

For further information about ImmersiON-VRelia, please visit http://www.immersionvrelia.com.

About TigerDirect: For over 25 years, TigerDirect has served the needs of both personal and business computer users, selling consumer electronics, computers, digital media technology and peripherals via catalog, business to business, and Internet channels. TigerDirect is a subsidiary of Systemax Inc. (NYSE: SYX).

About ImmersiON-VRelia: ImmersiON-VRelia is focused exclusively on the creation of wide field-of-view 3D Stereoscopic Head Mounted Displays and Heads Up Displays for virtual reality and Augmented Reality for multiple industries.



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