GTxcel Announces New Custom Storefront That Offers Adobe DPS Customers a More Scalable and Profitable Alternative

BOSTON — (BUSINESS WIRE) — February 20, 2015 — GTxcel, known for being an industry leader in the digital publishing world, continues to stay on the cutting edge with the enhancement of their Turnstyle platform providing a Custom Storefront in native apps. GTxcel has included integrated video, content recommendations and interactive advertising that increase audience and monetization without lengthy production/development times; things every publisher needs.

GTxcel's Custom Storefront (Photo: Business Wire)

GTxcel's Custom Storefront (Photo: Business Wire)

Turnstyle - Custom Editions cuts digital content production time by 80% and produces great reading experiences on any screen size, including within native apps or on the web. GTxcel has been creating rich experiences and positive ROI on reduced production time, and now, “with the addition of custom storefronts to Turnstyle – Custom Editions, GTxcel allows publishers to monetize each publication on every device with no additional workload,” says Matt McGinty, VP Sales and Marketing.

Not only are Custom Storefronts typically the most visited page in an app, but they also add additional elements into your digital native and web apps. GTxcel's current clients have already seen the benefits of the Custom Storefront and GTxcel expects this new addition to Turnstyle – Custom Editions to add positive results to an already industry-leading product.

“We have added native video and video ads to Custom Editions to directly impact the readers and give publishers additional methods to reach your audience and for monetization with a 10th of the effort,” adds McGinty. GTxcel continues to add products and features with functionality to those products seemingly every month, directly improving publishers ROI and monetization. Publishers have stayed with GTxcel and are partnering with them every day as a direct result of this constant innovation.

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About GTxcel

GTxcel ( is a leader of high quality digital, mobile and content management solutions. Our service takes content and creates a digital and dynamic interactive experience for readers that can be viewed on any desktop/laptop, tablet or web-enabled smartphone. The GTxcel technology centers around a Unified Publishing Platform (UPP) where content is created once and published on multiple platforms. GTxcel also offers consultative services that include monetization strategies and marketing services. A privately held company, GTxcel is headquartered in Berkeley, California with corporate offices in the Boston area. In 2012, GTxcel was named by eContent Magazine as a “Top 100 Company that Matters Most in the Digital Content Industry.” In 2013, GTxcel became a Xerox® Business Innovation Partner. Learn more at


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