Ahead Of Apple Watch Launch, Survey Finds Customers Already Forming Opinions

ACCENT Marketing Services Research Shows 4 of 5 Wearable Customers Not Interested in Watch; Half Think Watch Will Be Hard to Use

JEFFERSONVILLE, Ind., March 9, 2015 — (PRNewswire) —  ACCENT Marketing today released insights on consumer attitudes about the Apple watch ahead of its launch this week.

ACCENT Marketing Services Research shows 4 of 5 wearable customers not interested in watch; half think watch will be hard to use

Results were part of a broader ACCENT study, set to be released next month, that captured consumer impressions of the Apple watch, among other wearable technologies.

Even though Apple has shared few details about the upcoming product, consumers interested in wearable technology have already started to form opinions whether they think they will buy one or whether they like some of the watch's features.

"We were interested that wearable technology consumers would form strong opinions about a new technology introductions, specifically the Apple watch, prior to its availability," stated John Hoholik, chief engagement and solution officer for ACCENT Marketing. "Our data shows that brand and product engagement can positively or negatively influence purchase decisions even long before a product is in market.

"It reinforces that companies need to offer and deliver an omni-channel engagement strategy early and often to build long-lasting relationships, as soon as consumers are exposed to a product, even a concept, all through the purchase cycle," he continued.

The responses around the Apple watch are part of a much larger research study on wearable technology and products that ACCENT is releasing in April. But with the Apple watch debuting in March and in stores in April, the consumer findings – taken from polling 1,000 consumers who own or plan to buy wearable tech this year conducted in February – highlights consumers' impressions of the product pre-release. The survey was completed online, consisted of 20 questions and is completely anonymous.

Key Findings:

  • Four out of five wearable consumers say they do not plan to buy the Apple watch
  • 54 percent of wearable consumers believe the Apple watch is an exciting use of technology
  • 51 percent of wearable consumers believe the Apple watch interface will be too small to use
  • Almost 40 percent (38 percent) of men say they are most excited about wearable tech watches
  • Nearly two-thirds (64 percent) of wearable consumers surveyed use their wearable tech device daily
  • Two out of three consumers want access to Facebook, Instagram, Twitter via wearable devices
  • 75 percent of Millennials believe wearable tech devices are a new way consumer brands can engage with customers

An Infographic is available here.

About ACCENT Marketing

ACCENT, a member of the MDC Partners Network, is a leader in omni-channel customer engagement solutions for brands that need to maximize their ability to engage with consumers and influence behavior, while generating a better return on their investment across all touch points including phone, online and social media channels. For more information, please visit www.accentonline.com or @ACCENTmarketing.

Photo - http://photos.prnewswire.com/prnh/20150309/180262-INFO

To view the original version on PR Newswire, visit: http://www.prnewswire.com/news-releases/ahead-of-apple-watch-launch-survey-finds-customers-already-forming-opinions-300047190.html


ACCENT Marketing
Roger Huff, ACCENT Marketing
Email Contact 502-994-2732

Review Article Be the first to review this article
Featured Video
Latest Blog Posts
Jeff RoweMCADCafe Editorial
by Jeff Rowe
Cadence: A Natural Progression From EDA to CFD
Mechanical Engineer Advisor for Halliburton at Houston, Texas
MECHANICAL ENGINEERING for L3Harris at Hamilton,, Canada
Account Executive - ArcGIS Hub for ESRI at Redlands, California
ASIC Architects and Hardware Engineers at D. E. Shaw Research for D. E. Shaw Research at New York, New York
CAD/BIM Specialist for LandDesign Inc. at Charlotte, North Carolina
GIS Technician for Sanborn at Colorado Springs, Colorado
Upcoming Events
IMTS 2022 at McCormick Place Chicago IL - Sep 12 - 17, 2022
FABTECH 2022 at Georgia World Congress Center Atlanta GA - Nov 8 - 10, 2022

© 2022 Internet Business Systems, Inc.
670 Aberdeen Way, Milpitas, CA 95035
+1 (408) 882-6554 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering EDACafe - Electronic Design Automation GISCafe - Geographical Information Services TechJobsCafe - Technical Jobs and Resumes ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy PolicyAdvertise