Playmation Marvel’s Avengers Now Available for Pre-Order

Disney Store invites families to gear up with exclusive in-store Playmation Marvel’s Avengers training.

GLENDALE, Calif. — (BUSINESS WIRE) — July 7, 2015 — Today, Disney Consumer Products and Interactive Media (DCPI), along with Hasbro, Inc., announced the pre-sale of Playmation Marvel’s Avengers – the groundbreaking new system of toys and wearables that uses smart technology to inspire kids to run around and use their imaginations, as they become the hero or heroine of stories from Marvel’s Avengers. The Playmation Marvel’s Avengers Starter Pack, Smart Figures and Prowler Bot are available to pre-order online at,,,, and, as well as and at select Disney Store locations in the U.S. and Canada.

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Kids playing with Playmation Marvel’s Avengers at Disney Store on Tuesday, July 7, 2015 in Glendale, ...

Kids playing with Playmation Marvel’s Avengers at Disney Store on Tuesday, July 7, 2015 in Glendale, Calif. as part of exclusive in-store experiences rolling out to select Disney Store locations nationwide and in Canada. Now available for pre-sale at key retailers online and participating Disney Store locations, Playmation is a new system of toys and wearables that uses smart technology to inspire kids to run around and use their imaginations, as they become the hero or heroine of stories from Marvel’s Avengers. (Photo by Colin Young-Wolff/Invision for Disney Consumer Products & Interactive Media/AP Images)

Kids and parents can experience Playmation Marvel’s Avengers for the first time only at participating Disney Store locations beginning July 7, where two- and five-minute training sessions will be available daily. For those who want to take part in an expanded experience, 30-minute Avengers Gear Orientations will be available on Saturdays and Sundays by reservation only. During the 30-minute Avenger Gear Orientation, kids and parents will learn more about the Avenger Gear, follow instructions from JARVIS and interact with other participants to complete missions and adventures. In-store training experiences will be available through October; parents can visit for a list of participating Disney Stores and to reserve a spot for the Avenger Gear Orientation.

“Playmation Marvel’s Avengers puts kids at the center of stories from the Marvel Universe, taking them on active adventures right alongside Earth’s Mightiest Heroes,” said Paul Gainer, executive vice president, Disney Retail. “Kids can team up with the Avengers by trying on Repulsor Gear and going on a mission with the help of JARVIS as they take part in exclusive demonstrations at Disney Store.”

The Playmation Marvel’s Avengers Starter Pack includes five connected toys: one piece of Avenger Gear (Repulsor), two Power Activators and two Smart Figures – a Super Hero (Captain America) and a Super Villain (Iron Skull). Additional Smart Figures – such as Iron Man, Black Widow, M.O.D.O.K., Hulkbuster and more – help players unlock new characters and content when placed on the Power Activator and synced with Avenger Gear. The Prowler Bot – a robotic villain – can find and hunt your Avenger Gear with 360 degree movement, while taking on dozens of enemy personas and abilities making game play more challenging.

Playmation Marvel’s Avengers, developed in collaboration with Hasbro, uses familiar technologies including wearables, wireless technology, motion sensors and more, but applies them in ways that are completely new to create a play experience that’s never been possible before. The Repulsor Gear connects with the Power Activators and Smart Figures to take you on a variety of adventures through locations around the Marvel Universe, from the Avengers Lab in New York to the jungles of Wakanda. Playmation is purposely not tethered to an Internet connection so players can run around and explore each adventure from anywhere they want – a bedroom, living room or yard. With multiplayer modes, players can sync their Avenger Gear to tackle missions and combat arenas together, or face-off in competitive play.

Playmation marks a new chapter in the long-term relationship between Disney Consumer Products and Hasbro, and their record of innovation and consumer insights make them the perfect partner to ensure that Playmation is a truly ground-breaking play experience.

Those who pre-order can expect to receive their purchase when Playmation Marvel’s Avengers becomes available at Disney Stores, and mass retailers in the U.S. and Canada beginning October 4. The suggested retail price of the Start Pack is $119.99, Smart Figures are $14.99, and the Prowler Bot is $39.99. The Disney Store and other retailers will be offering special pre-sale promotions beginning July 7; visit retailer websites for more details. The Playmation Marvel’s Avengers Starter Pack, additional Smart Figures, and Prowler Bot are each sold separately. Batteries are not included.

For more information on Playmation Marvel’s Avengers, visit

Connect with Playmation on social:
Twitter: @Playmation

About Disney Consumer Products and Interactive Media

Disney Consumer Products and Interactive Media (DCPI) is the business segment of The Walt Disney Company (NYSE: DIS) that brings our Company’s stories and characters to life through innovative and engaging physical products and digital experiences across more than 100 categories, from toys and t-shirts, to apps and console games. DCPI comprises two main lines of business: Disney Consumer Products (DCP), and Disney Interactive (DI). The combined segment is home to world class teams of app and game developers, licensing and retail experts, a leading retail business (Disney Store), artists and storytellers, and technologists who inspire imaginations around the world.

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