"The products are a result of the partnership we announced in June with Gadberry Group," says Mike Villarreal, manager of product marketing and market development at Maponics.
According to Villarreal, the blend of Maponics boundaries with MicroBuild household data, built from the name and address level and geographically summarized in a patented process, delivers a higher level of granularity that will be of real interest to analysts and marketers in a number of industry sectors.
The two products deliver data summarized to Maponics' accurate ZIP+4, Carrier Route and ZIP Code levels. The demographics product provides household size, presence of children, income and net worth, occupation, homeowner and/or rental status and more. Meanwhile, the segmentation offering provides data categorized by life stage-based buying behavior, financial interests and more.
Visit http://www.maponics.com/products/context for more information about the Context suite of products.
About Gadberry Group
Gadberry Group provides location-based services and information data products for clients who demand the most current, accurate, and precise geo-demographic data for their location analysis and research. Our patented MicroBuild data products are built using multiple sources of consumer data at the name and address level. Headquartered in Little Rock, Arkansas, Gadberry has industry-recognized expertise for combining sophisticated data development, software development and professional services to help clients solve business problems related to site and store selection, marketing campaigns based on specific geographic and demographic targets and geographic-based analytics. For more information please visit www.gadberry.net.
Maponics maps areas of interest. The company specializes in the creation of spatial data through the careful collection and analysis of data from qualified, private and government sources. The products Maponics delivers provide customers with real-world boundaries and details about populations of interest. By merging technology and data, it creates innovative products built on real-world location. For more information, please visit http://www.maponics.com. www.maponics.com.
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