Virtual Industries Get Real at Immersed 2015

Toronto Event Features Industry Leaders, Investment Potential, and Expertise

Toronto, Canada (September 29, 2015) - The Immersive Technology Alliance's (ITA) Immersed 2015 takes place at the Ontario Science Centre from October 4-6, in Toronto, Canada. The event is for professionals, entrepreneurs, and technology content makers working in the virtual reality, augmented reality, stereoscopic 3D, and holography industries. Market sectors covered include business, video games, immersive cinema and experiences, education, broadcasting, and more.
"There is something here for everyone. Professionals will learn from the top experts, entrepreneurs can meet potential investors and everyone will be able to try out amazing technology that is hard to find elsewhere," said Neil Schneider, Executive Director of
The ITA.

"AMD is in the forefront of Virtual Reality technology and we're excited to be joining industry leaders at Immersed 2015, paving the path for the future of VR," said Sasa Marinkovic, Head of VR Marketing, AMD. "Virtual reality is poised to fundamentally transform digital content as we know it, potentially delivering a long-term impact that may exceed today's most 'disruptive' new technologies. The fastest personal computers of today are nearly up to the task. Those just around the corner will serve as a foundation to further perfect the art."

Premiere Sponsors include AMD, Starbreeze Studios and the Ontario Centres of Excellence. Keynotes will be delivered by Phil Chen, HTC's Chief Content Officer and Founder of the HTC Vive, Sasa Marinkovic, Head of VR Marketing for AMD, Andrew McGovern, VP of Media & Entertainment for IM360, and Sony Computer Entertainment. Other companies speaking include: Nokia Technologies Inc., InMediaStudio, Christie Digital, AWE Company, Framestore, Fraunhofer and more. Over 30 industry experts
will speak.

Lucas Cochran, Tech Correspondent for Discovery Channel Canada's Daily Planet; Alex Davies, Writer for Tom's Hardware; Ana Serrano, Chief Digital Officer for the Canadian Film Centre and Neil Schneider, Executive Director of The ITA will moderate the panels.

All days include industry and career building sessions for professionals and entrepreneurs as well as multiple networking opportunities and receptions.

Sunday will feature a free public exhibition for the general public featuring HTC Vive demonstrations, hologram technology by OCADU, immersive cinema experiences and experimental technology, The Walking Dead in VR on the StarVR HMD, and more.
While accessible onsite, please register in advance to ensure your attendance.

Media partners are offering discounts against admission. Discounted exhibition opportunities are available for qualified early start-ups. Qualified registrants receive a free year of Immersed Access, a private online community for shared learning and collaboration among immersive tech professionals ($200 USD value).

Learn more and register at

About AMD
For more than 45 years, AMD has driven innovation in high-performance computing, graphics, and visualization technologies --- the building blocks for gaming, immersive platforms, and the datacenter. Hundreds of millions of consumers, leading Fortune 500 businesses, and cutting-edge scientific research facilities around the world rely on AMD technology daily to improve how they live, work, and play. AMD employees around the world are focused on building great products that push the boundaries of what is possible. For more information about how AMD is enabling today and inspiring tomorrow, visit the AMD (NASDAQ: AMD) website, blog, Facebook and Twitter pages.

About The Immersive Technology Alliance (The ITA)
Immersed 2105 is organized by The ITA. Non-profit and non-proprietary, The ITA is the official voice and industry body for technologies like augmented and virtual reality, stereoscopic 3D, gesture technology, and more.

Media Contact: Carol Warren
Crew Communications
Tel. 714-890-4500

(c) 2015 The Immersive Technology Alliance. All rights reserved. Specifications are subject to change without notice. All other trademarks are the property of their respective companies.     


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