Camp Playa Names Rob Alley as Digital Creative Director

PLAYA VISTA, Calif. — (BUSINESS WIRE) — October 23, 2015 — Camp Playa – the new integrated communications agency launched by Vision 7 International – today announced the appointment of marketing and product design veteran Rob Alley as digital creative director.

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Rob Alley - Digital Creative Director, Camp Playa (Photo: Business Wire)

Rob Alley - Digital Creative Director, Camp Playa (Photo: Business Wire)

Alley will leverage Camp Playa’s mobile-first approach to develop solutions that help clients drive new business and solve problems. As its hands-on creative leader, he will be charged with continually evolving the agency’s creative vision.

“We searched far and wide to find a creative director who shares our belief that there’s a better way for brands to connect with customers, and in Rob we found a leader who embraces that belief passionately,” said Camp Playa General Manager Clint Schaff. “He brings a long track record of success, along with a unique creative sensibility developed through a range of experience."

Alley is a conceptual storyteller whose synthesis of product design and marketing has led to a series of award-winning campaigns that have helped brands communicate, and therefore better fulfill, their brand promise.

Immediately prior to joining Camp Playa, Alley served as vice president and executive creative director at Midnight Oil, where he worked with blue-chip clients such as Activision, Disney, FOX, Adidas, Warner Bros. and Ubisoft. Under his leadership, the firm was named Game Marketing Awards’ 2014 Agency of the Year.

Alley’s agency experience also includes a very successful tenure as interactive creative director at McCann Erickson/MRM Worldwide in San Francisco, where he led digital and mobile initiatives for Intel. He also worked at The Designory, where he spearheaded a full redesign of the Nissan USA website, including an expansive “Build Your Own Vehicle” shopping tool and a model-specific microsite that earned Webby Award honors. An earlier stint at Genex – now the digital practice of global agency Meredith Xcelerated Marketing (MXM) – earned Alley the prestigious Don Belding Award for his work on behalf of Acura.

Alley’s experience in product development includes working as senior human interface designer at Palm, Inc., where he led design efforts for the original webOS mobile platform. His work at Palm resulted in the first ever “triple crown” at the Consumer Electronics Show (CES) Innovation Awards, where his team took home “Best in Show” and top honors in the “Best Smartphone” and “People’s Choice” categories.

Born and raised in Washington DC, Alley studied media arts and animation at the Illinois Institute of Art, and earned an undergraduate degree in advertising from the University of Illinois, Urbana-Champaign.

Camp Playa is the new Los Angeles-based integrated communications agency that delivers business results for its clients through creative, digital, mobile and social solutions. Located at the intersection of Playa Vista’s burgeoning "Silicon Beach" and "ad agency row," Camp Playa brings a fresh approach to building connections between brands and consumers in a range of industries including technology, gaming, entertainment, automotive, food/beverage and consumer packaged goods. Camp Playa is part of The Camps Collective division of Canadian-headquartered Vision 7 International, which also includes Camp Pacific in Vancouver and Camp Jefferson in Toronto. For more information please visit

Vision 7 International is a fully integrated marketing communications company that serves various well-known brands in North America and worldwide. The company has four operating divisions: Cossette Communications; Vision 7 Media; Citizen Relations PR; and The Camps Collective. Cossette is a leading marketing communications agency in Canada with offices in Quebec City, Montreal, Toronto, Vancouver, Halifax and Chicago. Vision7 Media is Canada’s largest independent media planning and buying group, operating primarily under the Cossette Media and Jungle Media brands; Citizen Relations is a leading public relations company with an international presence (US, Canada, UK and Asia) and multiple global partnerships; The Camps Collective is a digital-based agency group that focuses on advertising, digital marketing, Internet communications and social media. For more information please visit


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Erik Deutsch, 323-851-2455
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