Maya Toys will apply thousands of pom-poms to a vehicle showcased within the North Concourse of the Javits Center. "This event is all about showing how consumers can use the product to pom-pom their world," said Jennifer Strick, Maya Toys' director of marketing. "If we can pom-pom a car, girls can certainly pom-pom their rooms, their favorite possessions and more."
A videography team will record footage of the pom-pom application process, making available to media contacts video clips capturing time-lapsed views of the car in its various states of décor. In addition, members of the media are invited to schedule an exclusive filming appointment, to include use of a pom-pom-adorned jacket that may be worn for additional content opportunities.
As part of the event, Maya Toys will host an on-site photographic contest challenging show attendees to shoot and upload the most creative "selfie" with inclusion of the pom-pom vehicle in the imagery.
The event will commence on Saturday, February 13, and conclude the following Tuesday. Attendees are encouraged to access the event by entering from the Inner Roadway of the Javits Center, adjacent to 11th Avenue.
Pom Pom Wow
Pom Pom Wow is a lifestyle brand empowering girls to adorn their personal items with pom-pom flourishes. The do-it-yourself crafts kits, slated for launch in summer, 2016, enable girls to express themselves in a unique, customized fashion. The product line is designed to delight girls through personality and make-it-mine play patterns, as well as a world of colorful design opportunities.
Maya Toys is an innovative leader within the toy industry. Best known for its award-winning Orbeez brand, the company is dedicated to applying new technologies and on-trend themes to time-proven play patterns. The company's Toy Fair 2016 press kit is accessible via the following link: http://tiny.cc/mayatoys
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SOURCE Maya Toys
Tali Ben-Ezer, VP of Public Relations, Maya Toys, Office 424-201-2225 Ext. 102, Mobile 714-936-8146