Maya Toys Extends the Pom-Pom Craze to Tween Girls

CYPRESS, Calif., July 14, 2016 — (PRNewswire) —  Maya Toys today announced the launch of Pom Pom Wow, an arts-and-crafts brand empowering girls, ages six to 12, to put their personal flair on most anything they own. The product line leverages the popularity of pom-poms within the fashion and crafts industries, while providing a simple way for girls to beautify their worlds utilizing the brand's "Stick, Pull, Wow" technology.

The Pom Pom Wow launch coincides with a surge of pop-culture interest in pom-poms. "From the developmental phase, we believed pom-poms would emerge as an on-trend and timeless activity that girls would love," said Jennifer Strick, Maya Toys' director of marketing. "And now the pom-pom craze is in full swing."

Larry Falcon, Maya Toys' senior vice president sales, added, "Pom-poms are everywhere, appearing in fashion magazines, crafts blogs and do-it-yourself videos targeted to women. As a result, we're delighted to assist in bringing the pom-pom experience to tween girls, providing them with a fun and easy way to express themselves and show off their unique style."

The brand launch is supported with a robust marketing plan including a television campaign, social media engagement, trendsetter outreach, experiential events, and a brand website offering product-driven experiences tied to social media: Events feature artistic feats such as cars and other large objects adorned with thousands of pom-poms, as well as sampling, giveaways and a variety of consumer experiences showcasing the brand.

Pom Pom Wow products are available for purchase at retail locations including Walmart, Target, Toys"R"Us, Amazon and additional channels.

Pom Pom Wow

Pom Pom Wow is a lifestyle brand empowering girls to adorn their personal items with pom-pom flourishes, utilizing the "Stick, Pull, Wow" application process which is new to the arts-and-crafts category. The do-it-yourself kits enable girls to express themselves in a unique, customized fashion through make-it-mine play patterns.

Maya Toys

Maya Toys is driven by a single purpose: bring to market toys that delight and dazzle boys and girls throughout the world. Best known for its award-winning Orbeez brand, the company is dedicated to applying unexpected technologies and on-trend themes to time-proven play patterns.

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SOURCE Maya Toys

Maya Toys
Tali Ben-Ezer, VP of Public Relations, Maya Toys, Office 424-201-2225 Ext. 102, Mobile 714-936-8146
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