Blur Studio/RESET Debut Epic Live-Action VFX Spot for "Titanfall 2"

Culver City, CA (November 11, 2016) -- Blur Studio worked with ad agency Argonaut San Francisco to create an action packed 90-second national commercial for "Titanfall 2," the new sequel to the blockbuster first person shooter developed by Respawn Entertainment and published by EA.

Helmed by director Dave Wilson, the live-action and VFX hybrid combines naturalistic landscapes and sophisticated character animation to highlight new gameplay features and promote the expanded adventures available in "Titanfall 2". The spot was produced by Blur and RESET; Blur also handled editorial, VFX and finishing.

Hunter Hindman, Founder/Chief Creative Officer, Argonaut, said, "We knew we were setting out to create something truly distinctive for the category and that Blur was one of the few partners that would be able to pull off a production of this scale and complexity. And they did so with style. Their talents in CGI are equally matched by what they can do in live action and we were thrilled to see how it came together to add a new level of dimension to our story."

Wilson added, "We gave this spot Blur-style fast-paced action, but I'm glad they also wanted something more unique and conceptual. It weaves in character moments that you're not used to seeing in a game commercial, it's different, and required taking a risk that I believe paid off."

"Titanfall 2" released October 28th for PlayStation 4, Microsoft Windows, and Xbox One. For more information about the game, please visit .

About Blur Studio
Blur Studio is an Oscar- and Emmy-nominated production studio based in Culver City, California. Founded in 1995, the company provides award-winning animation, effects and design for a wide range of media - short films, large format films, commercials, concept art, feature effects, game cinematics and broadcast design. Notable clients include ABC, Disney, Marvel, Universal Pictures, Warner Bros., CBS, Microsoft, Bungie, Paramount Pictures, 20th Century Fox, Sony, Activision, Nickelodeon, FOX Sports and EA, among others. For more information, please visit .

# # #


Review Article Be the first to review this article
Featured Video
Latest Blog Posts
Joseph LopezPROSTEP INC Blog
by Joseph Lopez
OpenPDM MIGRATE supports Windchill Bulk Migrator
Roberto FrazzoliMCADCafe Editorial
by Roberto Frazzoli
A closer look at CCE’s EnSuite – Cloud ReVue LiveLink
Product Design Engineer - Softgoods for Apple Inc at Cupertino, California
Director, Industrial Machinery Solutions- SISW PLM for Siemens AG at Livonia, Michigan
BIM/VDC Coordinator for MBH Architects at Alameda, California
ASIC Architects and Hardware Engineers at D. E. Shaw Research for D. E. Shaw Research at New York, New York
Assistant Professor in Applied GIS for University of San Diego at San Diego, California
GIS Specialist for Schneider Geospatial at Indianapolis, Indiana
Upcoming Events
WESTEC Online at Online CA - Sep 21 - 23, 2021
Canadian Manufacturing Technology Show 2021 at The International Centre (Hall 2) 6900 Airport Road Mississauga, Ontario L4V 1E8 Canada - Oct 4 - 7, 2021
Houstex 2021 at George R. Brown Convention Center Houston TX - Oct 5 - 7, 2021
Autodesk University 2021 | Free digital conference at United States - Oct 5 - 14, 2021

© 2021 Internet Business Systems, Inc.
670 Aberdeen Way, Milpitas, CA 95035
+1 (408) 882-6554 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering EDACafe - Electronic Design Automation GISCafe - Geographical Information Services TechJobsCafe - Technical Jobs and Resumes ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy PolicyAdvertise