Canada’s Global News Chooses Avid Graphics and Virtual Reality Solutions to Enrich its Storytelling

BURLINGTON, Mass., June 23, 2017 (GLOBE NEWSWIRE) -- Avid® (Nasdaq:AVID), a leading global media technology provider for the creation, distribution and monetization of media assets for global media organizations, enterprise users and individual creative professionals, today announced that Global News, the award-winning news and current affairs division of Global Television Network, has selected Avid graphics solutions to transform the look and feel of news delivered across its platforms. One of Canada’s largest private broadcasters, Global Television Network is owned by Canada’s largest media content company, Corus Entertainment. The system enables the news leader to captivate viewers with more dynamic and immersive coverage through state-of-the-art graphics and virtual reality (VR) while benefitting from more distributed cost-effective and agile production.

To maintain its reputation for high-quality coverage and cutting-edge production, Global News wanted to make its storytelling more visual and compelling. With 15 TV stations throughout Canada across multiple time zones, it needed simple-to-use solutions that could also function in a virtualized environment with hardware centralized in one city, and presenters in another.

Global News selected Avid’s comprehensive tools and workflow solutions for graphics creation for its four main production centers, as well as nine other remote broadcast locations. Powered by the MediaCentral® Platform, the industry’s most open, tightly integrated and efficient platform designed for media, the new workflow includes Avid’s Maestro™ graphics suite, 4Designer 2D/3D authoring software and ProSet™ virtual studio. As well as delivering a fast-turnaround workflow, the system functions as a large distributed model and virtualizes nearly all of the news produced by Global News.

“VR has allowed us to go places we couldn’t go, such as outer space, or to locations we couldn’t get to immediately – like an earthquake in India,” said Gerry Belec, Director, Operations and Technology, Global News, Corus Entertainment Inc. “It also means that we can tell these stories in ways that are highly visual, which is critical for good television but wasn’t a reality previously – the tools just weren’t available. Our new Avid system gives us incredible freedom, creativity and the ability to connect with audiences like never before.”

The new workflow also brings speed and agility to Global News’ production centers. Set elements can be constructed in a day or even a few hours, allowing crews to create a high volume of news stories with vibrant, realistic graphics under very tight timeframes.

“Today’s news media organizations need powerful creative tools to create high-quality, engaging and immersive content,” said Jeff Rosica, president, Avid. “With Avid’s comprehensive graphics solutions, Global News can create stunning content across geographically dispersed production centers to immerse and enlighten audiences with powerful visual storytelling.” 

About Avid
Through  Avid Everywhere™, Avid delivers the most open and efficient media platform, connecting content creation with collaboration, asset protection, distribution, and consumption. Avid’s preeminent customer community uses Avid’s comprehensive tools and workflow solutions to create, distribute and monetize the most watched, loved and listened to media in the world—from prestigious and award-winning feature films to popular television shows, news programs and televised sporting events, and celebrated music recordings and live concerts. With the most flexible deployment and pricing options, Avid’s industry-leading solutions include Pro Tools®, Media Composer®, Avid NEXIS®, Interplay®, ProSet™ and RealSet™, Maestro™, PlayMaker™, and Sibelius®. For more information about Avid solutions and services, visit  www.avid.com, connect with Avid on  FacebookInstagram, Twitter, YouTubeLinkedIn, or subscribe to  Avid Blogs.

© 2017 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Avid Everywhere, Avid NEXIS, Interplay, Maestro, MediaCentral, Media Composer, PlayMaker, Pro Tools, ProSet, RealSet, and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. The Interplay name is used with the permission of the Interplay Entertainment Corp. which bears no responsibility for Avid products. All other trademarks are the property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.

PR Contacts:
Avid                                                     
Amy Paladino             
amy.paladino@avid.com 
+1 617-733-5121

Red Lorry Yellow Lorry (Avid’s PR agency)  
Josh Paterson – UK
Tanya Roberts – USA                        
avid@rlyl.com

Primary Logo




Review Article Be the first to review this article
SolidCAM - Learn More

Featured Video
Editorial
Latest Blog Posts
Sanjay GangalMCADCafe Lens
by Sanjay Gangal
NVIDIA GTC October 2020 Keynote
Jobs
Director, Industrial Machinery Solutions- SISW PLM for Siemens AG at Livonia, Michigan
Detailing/ PM Manager for Commercial Metals Company at Dallas, Texas
Electrical Engineer for Lockheed Martin at Liverpool, New York
Coop Engineer I for Graco manufactures at Dexter, Michigan
Service Software Expert-CATIA & CAA for Dassault Systemes at Shanghai, China
Design Engineer - Tilt Up and Bracing for Commercial Metals Company at Dallas, Texas
Upcoming Events
PLM Road Map & PDT Spring 2021 at 3909 Research Park Drive Ann Arbor MI - May 19 - 20, 2021
TCT ASIA 2021 at National Exhibition and Convention Centre(NECC) Shanghai China - May 26 - 28, 2021
RAPID + TCT at McCormick Place Chicago IL - Sep 13 - 15, 2021
WESTEC Online at Online CA - Sep 21 - 23, 2021
Kenesto: 30 day trial
MasterCAM



© 2021 Internet Business Systems, Inc.
670 Aberdeen Way, Milpitas, CA 95035
+1 (408) 882-6554 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering EDACafe - Electronic Design Automation GISCafe - Geographical Information Services TechJobsCafe - Technical Jobs and Resumes ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy PolicyAdvertise