Nurulize unveils disruptive VR content creation tools: Atom View & Nu Design

New VR solutions enable super-fast cinematic quality display and collaborative environment editing within the virtual environment

Aug 2, 2017 – Los Angeles, California - Award-winning virtual reality software developer Nurulize has unveiled two revolutionary tools that promise a new standard for VR: Atom View, a new VR software technology capable of generating environments in stunning quality far faster than traditional content workflows; and Nu Design, a collaborative virtual production toolset for building, viewing and manipulating scenes in VR.

Atom View: The future of VR

Atom View is a groundbreaking VR software designed to make virtual reality content creation faster, easier, and more realistic than ever before. Using Atom View, filmmakers, 3D artists and photographers can convert captured real-world scans into cinematic-quality VR scenes and objects, in a process much faster than existing VR workflows.

Atom View is an agnostic standalone application able to accept captured and animated volumetric data sets from all leading volumetric cameras, offline graphics renderers, 360 lidar and more. Atom View efficiently converts this data to real-time VR content in just a few steps, whereas game engines require multiple rounds of optimization. Inside Atom View, users can edit, color, import, and prepare data for export in a streamable format that allows instant loading of data from disk or cloud locations. Due to its speed and efficiency, the Atom View data format is intended to become the JPEG/MPEG of VR, standardizing, simplifying and democratizing the medium.

Atom View is currently being developed and utilized on numerous VR films and commercials, including an upcoming Ridley Scott-produced >Alien project directed by Director, David Karlak which is in early development, as well as a project by Tribeca Storyscapes’ award-winning Marshmallow Laser Feast artist collective with production by Red Pill VR.

Scott Metzger, Chief Technology Officer & Co-founder at Nurulize, comments:

“When it comes to replicating reality in VR, and creating something that’s filled with detail, Atom View is the answer. It takes things above and beyond what VR content creators are currently limited to in terms of polycount and frame rate, in a fraction of the time. It’s the first step for a Photoshop or Final Cut Pro for virtual reality.”

Nu Design: collaborative pre-production in VR

Nu Design – powered by Atom View – is a virtual, customizable, freeform space, in which multiple users can collaboratively, assess, and mark up 3D environments. By combining the worlds of physical production and VFX in one VR space, directors, production heads, and producers can rapidly iterate and sketch out shots in a whole new approach to pre-production and pre-visualization.

Both Atom View and Nu Design are now in closed beta with a commercial release is planned for later this year. Augmented Reality-compatible versions are also currently in development

See them in action

Atom View Overview from Nurulize on Vimeo.

Atom View and Nu Design will be demonstrated at this year’s SIGGRAPH conference in LA between 1st-3rd August at booth 1139.

About Nurulize

Nurulize is a virtual reality software developer founded in 2013 by software development and VFX industry veterans Philip Lunn and Scott Metzger. The aim: to create disruptive applications for the emerging virtual reality revolution. Nurulize’s vision is to push the envelope of creative realism in VR, while also building software tools that democratize the VR process and broaden the market. Nurulize’s solutions were recently recognized at NVIDIA’s GTC VR Content Showcase 2017, where they were awarded the Grand Prize over 120 other companies.

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