ASICS Runs at Full Speed with Centric Software PLM

Japanese sports brand company reports enhanced speed, communication and efficiency after implementing Centric PLM

CAMPBELL, Calif. — (BUSINESS WIRE) — September 5, 2017 — ASICS, the true sport performance brand, has successfully implemented Centric Software’s Product Lifecycle Management (PLM) solution on time and on budget. Centric Software is the leading PLM solution for fashion, retail, footwear, luxury, outdoor and consumer goods companies.

ASICS Corporation is a global designer and manufacturer of sporting goods including performance athletic footwear, apparel and accessories. The company was founded in 1949 by Kihachiro Onitsuka. Inspired by the old Latin phrase “Anima Sana In Corpore Sano”, meaning “A Sound Mind in a Sound Body”, his vision was to promote the health of young people through sport. ASICS remains committed to this philosophy and is renowned for its commitment to serving the needs of professional athletes. The company is at the forefront of the performance sports market worldwide.

“We knew that our PLM project with Centric would be challenging, due to the size and global nature of our operations as well as the sheer number of people involved. But we are pleased to report that Centric has lived up to our expectations and that we are now live with Centric PLM,” says Takahiro Mizumoto, Manager, SCM Solution Team, Global IT Division for ASICS Corporation.

ASICS adopted the full suite of Centric PLM modules across its three brands: ASICS, Onitsuka Tiger and ASICS Tiger. ASICS started managing all global products with materials during their first season on Centric PLM. “We were able to go live on time and on budget because of several factors. First and foremost is the experience of the Centric implementation team who were able to impart their technical and industry best practices knowledge. Second is the highly configurable nature of Centric PLM which does not require any customization. And finally, Centric’s Agile DeploymentSM Methodology which rolled us out incrementally, using micro adjustments and a smooth handover to the ASICS teams.”

As Mizumoto explains, “We have already identified clear business benefits from the project. Merchandising and Development can now collaborate in one system, making communication easier and more efficient. We are swiftly eliminating unnecessary repetitive operations, speeding up data analysis and improving the credibility and visibility of data. ASICS has a global reach and Centric’s system gives us a better grasp of our overall apparel, footwear and accessory business, including regional products. Communication with factories is already much better and we are finding it easier to manage information about sizes and costs. So many aspects of our business are faster, more consolidated and more efficient with Centric PLM.”

“This is a complex project with a wide geographical scope, but we are confident in the abilities, knowledge, and professionalism of the Centric team,” concludes Mizumoto.

“We are very pleased that ASICS has successfully implemented Centric PLM and that they are already experiencing significant benefits in terms of speed and efficiency,” says Chris Groves, President and CEO of Centric Software. “We look forward to continuing our partnership as ASICS moves into the next stage of their PLM project.”


Anima Sana In Corpore Sano, meaning “A Sound Mind in a Sound Body,” is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 60 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of running shoes, as well as, other athletic footwear, apparel and accessories. For more information, visit

Centric Software (

From its headquarters in Silicon Valley and offices in trend capitals around the world, Centric Software provides a Digital Transformation Platform for the most prestigious names in fashion, retail, footwear, luxury, outdoor and consumer goods. Centric Visual Innovation Platform (VIP) is a visual, fully digital collection of boards for touch-based devices like iPad, iPhone and large-scale, touch-screen televisions. Centric VIP transforms decision making and automates execution to truly collapse time to market and distance to trend. Centric’s flagship product lifecycle management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, business planning, quality, and collection management functionality tailored for fast-moving consumer industries. Centric SMB packages extended PLM including innovative technology and key industry learnings tailored for small businesses.

Centric Software has received multiple industry awards, including the Frost & Sullivan Global Product Differentiation Excellence Award in Retail, Fashion and Apparel PLM in 2016 and Frost & Sullivan’s Global Retail, Fashion, and Apparel PLM Product Differentiation Excellence Award in 2012. Red Herring named Centric to its Top 100 Global list in 2013, 2015 and 2016.

Centric is a registered trademark of Centric Software. All other brands and product names may be trademarks of their respective owners.


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