TomTom Launches New Navigation for Motorbike Riders: the TomTom RIDER 550

AMSTERDAM — (BUSINESS WIRE) — February 21, 2018 — TomTom ( TOM2) today announced a new navigation device created for motorbike riders. The TomTom RIDER 550 has several new features to make it faster, smarter and better connected.

This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20180221005888/en/

TomTom Launches New Navigation for Motorbike Riders: the TomTom RIDER 550 (Photo: Business Wire)

TomTom Launches New Navigation for Motorbike Riders: the TomTom RIDER 550 (Photo: Business Wire)

The new features start with Wi-Fi® updating – no more wires or computers are needed to update the device with the included Lifetime Services* (World Maps, Traffic and Speed Cameras). When it comes to planning the ultimate adventure, the new TomTom RIDER 550 offers access to TomTom Road Trips – with 150+ exclusive riding routes available to download. On the road, bikers will notice the new, faster quad-core processor that delivers increased performance and a smoother navigation experience, and will appreciate that they can interact with their phone via Siri and Google Now™ voice assistants. Even smartphone messages can be read aloud via a headset.**

TomTom Road Trips has been created for bikers to discover the world’s best rides. Riders can browse and select incredible routes, personalise them, and easily sync them to the TomTom RIDER 550. Additionally, with TripAdvisor reviews on MyDrive, it’s incredibly simple for bikers to plan their perfect ride.

As with previous models in the popular TomTom RIDER range, bikers can plan and ride the most exciting winding roads and hilly climbs, as well as roundtrip routes, via the glove friendly 4.3” touchscreen. Bikers can even save the rides that they’ve taken directly on the device.

Mike Schoofs, Managing Director, TomTom Consumer, said: “We’re really excited to offer the TomTom RIDER 550 to the market. It includes features to make the lives of bikers easier such as Wi-Fi, voice assistant connectivity and read-aloud smartphone messages. Plus, we’re sure that bikers will love the inspiration that we’re bringing to their community with TomTom Road Trips.”

The new TomTom RIDER 550, which comes with thousands of biker-specific Points of Interest, will be available in Europe from the first week of April for €399. Pre-sales will be available from mid-March.

If accessories such as a Car Mounting Kit, Anti-theft Solution and Protective Carry Case sound appealing, bikers can choose the TomTom RIDER 550 PP – which comes with all the features of the RIDER 550 plus a special pack of accessories. The TomTom RIDER 550 PP is available from specialist retailers for €499.

ENDS

Wi-Fi® is a registered trademark of Wi-Fi Alliance

Siri is a trademark of Apple Inc., registered in the U.S. and other countries.

Google Now is a trademark of Google LLC.

*Lifetime is the useful life of the device, which means the period of time that TomTom continues to support your device with either software updates, services, content or accessories. A device will have reached the end of its useful life when one or more is no longer available or if no updates have been downloaded to the device for a period of 36 months or more. For more information visit tomtom.com/lifetime.

**It is the end user’s responsibility to respect local laws regarding the use of smart phones/audio systems while driving.

About TomTom

TomTom created the easy-to-use navigation device, one of the most influential inventions of all time. Since then, we have grown from a start-up, into a global technology company.

We design and develop innovative navigation products, software and services, that power hundreds of millions of applications across the globe. This includes industry-leading location-based and mapmaking technologies, embedded automotive navigation solutions; personal navigation devices and apps, and the most advanced telematics fleet management and connected car services.

Combining our own R&D expertise with business and technology partnerships, we continue to shape the future, leading the way with autonomous driving, smart mobility and smarter cities.

Headquartered in Amsterdam with offices in 37 countries, we offer advanced digital maps that cover 142 countries, and our hyper-detailed and real-time TomTom Traffic information service reaches more than five billion people in 69 countries. www.tomtom.com



Contact:

TomTom Media:
Greg Morrison
+31 6 52 59 00 28
Email Contact
or
TomTom Investor Relations:
Bisera Grubesic
+31 20 75 75 194
Email Contact




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