Bulleit takes its latest Frontier Works project to Dallas as the next stop on its national tour collaborating with leaders in technology, art and mixology to reimagine the bar experience with an immersive 3D printed drinks and sneaker exhibition.DALLAS, Oct. 25, 2019 — (PRNewswire) — Continuing its mission to collaborate with those pushing boundaries on the cultural frontier, last night Bulleit unveiled limited-edition 3D Printed Sneakers at the Bulleit 3D Printed Frontier Experience in Dallas, TX. The launch is the latest iteration of the Bulleit Frontier Works project that celebrates those who are pushing the frontier of their craft and who share the same pioneering spirit that Bulleit was founded on.
Fashion, art, mixology, technology and design converged in the space, bringing people together for an immersive and innovative 3D printed experience. With the jaw-dropping Bulleit 3D printed bar as the backdrop, the sneakers were on display for the first time for attendees to look, touch and feel. Guests also tasted some of the world's first 3D printed cocktails, while enjoying music from DJ Blake Ward.
Bulleit created the first-of-their-kind, 3D printed limited-edition sneakers in collaboration with industrial designers and manufacturers at cutting-edge firm Tangible Creative and nationally recognized, Dallas-based artist Kyle Steed. The sneakers took more than 200 hours to develop and required a machine running for an additional twelve days straight to produce. The sneaker design was inspired by Kyle Steed's personal interpretation of what it means to be on the Frontier of culture, depicting a variety of human elements that come together to make-up the community that Steed reminds us is so important to give meaning to innovation.
"The sneaker and mural designs represent the community of artists, designers and leaders in tech and innovation who come together to push the boundaries of the cultural frontier," said artist partner Steed. "When we talk about innovation, it's just as much about human connection as it is technology. Where we are many parts ourselves as individuals, only by coming together as a community of creators and innovators can we make something bigger."
Select pairs of the Bulleit 3D Printed Sneakers will be available to purchase for those 21 and older for a retail price of $250 USD starting October 25 at 10am ET via top online sneaker retailer Sneaker Politics.
Prior to Dallas, the Bulleit 3D Printed Frontier Experience made stops in: Oakland, CA at the city's historic Sixteenth Street Station; Austin, TX; and, most recently, New York City during the 18th annual Tribeca Film Festival. The 3D sneaker launch event at the historic Ervay Theater in the Cedars neighborhood of Dallas-Fort Worth marked the fourth stop on a nationwide tour of the 3D Printed Frontier Experience.
"As the Bulleit 3D Printed Frontier Experience moves across the country, we are seeking new collaborators and pioneers on the frontier of 3D printing who can enhance everything around our 3D printed bar experience," said Sophie Kelly, Sr. Vice President of Whiskey at Diageo North America. "It's important to us to collaborate closely with people from the local communities we visit, and Kyle Steed and Tangible Creative are both pushing the boundaries of their craft in fresh and exciting ways. With the launch of our new limited-edition 3D Printed Sneakers in Dallas, together we are reimagining the bar experience in 3D – which includes where people drink, what people drink, what people are wear wearing, and what people are talking about."
The Bulleit 3D printed bar was created in collaboration with architecture and design practice FAR frohn&rojas and the 3D fabrication team at Machine Histories. The 3D printed cocktails were created in partnership with robotics pioneer from Print A Drink Benjamin Greimel.
Whether creating some of the world's first 3D printed cocktails, the world's largest tattoo billboard or giving new life to the old craft of neon signs, all of the Bulleit Frontier Works projects highlight a diverse and wide array of interesting people who are creating previously unimaginable experiences. Bulleit invites those 21+ to join the brand on the modern cultural frontier and reminds those who do join the brand to please drink responsibly.
To learn more about the Bulleit Frontier Works program, head to Bulleit.com/FrontierWorks
ABOUT BULLEIT FRONTIER WHISKEY
Bulleit is one of the fastest-growing whiskeys in America, founded in 1987 by Tom Bulleit, who attributes that growth to bartenders and cultural partners who've adopted it as their own. The Bulleit Frontier Whiskey portfolio is distilled and aged in the Bulleit family tradition, using a distinctive high rye recipe, which gives them a bold, spicy taste. Most recently, Bulleit Barrel Strength Bourbon won a Double Gold medal and Best Straight Bourbon at the 2018 San Francisco World Spirits Competition.
Now ranked as one of the fastest-growing whiskeys in America, Bulleit Distilling Co. calls Shelbyville, Ky. home since the 2017 opening of its state-of-the-art distillery and the much-anticipated spring 2019 opening of its high-tech and sensory-rich Visitor Experience. Guests will have the opportunity to learn more about the past, present and future of Bulleit when visiting this latest addition to the Kentucky Bourbon Trail®. For more information, visit www.bulleit.com or follow @Bulleit on Instagram.
ABOUT KYLE STEED
Kyle Steed is an artist based in Dallas, Texas. His work attempts to deal with scale, both large and small, and challenges our perspective. From adorning the roofline of Downtown Dallas to his home studio in Oak Cliff, Steed is no stranger to taking on new challenges. A native of the Southeast, Kyle calls Texas his home now with his family.
ABOUT TANGIBLE CREATIVE
Tangible Creative is an industrial design and manufacturing company based out of Newark, New Jersey. Tangible was founded by Eugene Chang, Nevaris A.C., and Aaron Lehr who met while students at the Parsons School of Design. Tangible Creative specializes in using technology to translate ideas from intangible concepts into tangible forms.
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.
Follow us on Twitter for news and information about Diageo North America: @Diageo_NA.
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Phil Pearson, Diageo
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