Carbon Appoints Debbra Rogers as Chief Revenue Officer

Executive Leader Brings Industry Expertise from GE Additive to Create an Engine of Growth

REDWOOD CITY, Calif. — (BUSINESS WIRE) — January 6, 2021Carbon, the leading 3D printing technology company, today announced the appointment of Debbra Rogers as Chief Revenue Officer. Rogers is a proven senior executive with over 25 years of global sales and executive leadership experience, most recently as Chief Customer and Commercial Officer at GE Additive. Rogers will report directly to Carbon’s President and CEO, Ellen Kullman.

“Debbra’s experience speaks for itself and we could not be more excited to add her expertise to Carbon’s leadership team. She brings a wealth of industry knowledge and customer-centric selling strategies that will help Carbon build a high level of rigor and engagement to create an engine of growth,” said Kullman. “We’re encouraged by Carbon’s growth trajectory and are confident that with Debbra at the helm of revenue generation we’ll continue to exceed our ambitions.”

At GE Additive, Rogers was responsible for all commercial processes, commercial excellence, sales force effectiveness, marketing and communications. During her tenure, Rogers collaborated on numerous acquisitions, integrating and creating a process to sell a comprehensive product portfolio across a newly built commercial team. Prior to GE Additive, Rogers was President and CEO of Paradata, an optimization data platform company, where she pivoted the company into the supply chain industry and led two rounds of funding. Rogers also climbed the ranks at Flextronics International, ultimately leading revenue growth and strategy development as Senior Vice President of Sales, Solutions and Strategy.

“I am a true believer that Additive Manufacturing is the most crucial element in accelerating the shift toward smart manufacturing. Organizations are seeing its impressive impact across product design, manufacturing, supply chains, and sustainability initiatives,” said Rogers. “I’m joining Carbon because they are at the forefront of ensuring customers are successful during this transformation. The unique technology, stellar leadership team, and fast-paced startup environment has me excited to lead the go-to-market strategy.”

About Carbon

Carbon is a 3D printing technology company helping businesses to develop better products and bring them to market in less time. The Carbon DLS™ process combines versatile printers, advanced software, and best-in-class materials to deliver functional parts with end-use performance and aesthetics, helping engineers and designers to create products that outperform. From prototyping and low-volume production to production-at-scale, hundreds of global organizations, including adidas, Ford Motor Company, and Becton, Dickinson and Company, use the Carbon process to create a wide range of functional end-use parts and print them reliably wherever and whenever they need them through our production network partners. Carbon is a venture-backed company headquartered in Redwood City, CA. To learn more, follow Carbon on Twitter, LinkedIn and Facebook.


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