NAVTEQ Announces Semifinalists for the 2008 NAVTEQ Global LBS Challenge(R) - APAC

Grand Prize Winner to be Named at CommunicAsia 2008 in Singapore on June 18

CHICAGO, May 5 /PRNewswire-FirstCall/ -- NAVTEQ (NYSE: NVT), a leading global provider of digital map data for vehicle navigation and location-based solutions, is proud to announce the twelve semifinalists for the Global LBS Challenge - APAC. The NAVTEQ Global LBS Challenge invites application developers around the world to build innovative location-based services (LBS) that work with mobile / wireless devices using dynamic positioning technology and NAVTEQ(R) maps. This year's global prize pool consisting of cash and data licenses is the largest yet, worth over $4.5 million USD.

This year also marks the first NAVTEQ Global LBS Challenge dedicated to the Asia-Pacific region in the five-year history of the program. Registrations were received from 27 different countries and set a record for total number of registrations for one region. These statistics support market research which indicates a high concentration of wireless developers residing in the Asia-Pacific region.

NAVTEQ hosted a semifinal judging event on April 23-24 in Singapore, and selected twelve semifinalists based on applicability, design, functionality and solution overview. The following companies / applications will compete for the Grand Prize and three runner-up prizes which will be announced at an awards ceremony held June 18, 2008 at CommunicAsia in Singapore:

    Content Category (company / application):
    --  FlyPaper, Inc /
    --  Surround Networks, Inc / Surround Connect
    --  RoadGuard / RoadGuard

    Enterprise Category (company / application):
    --  Joikusoft Oy Ltd / JoikuSpotLight
    --  Momentum Technologies Group / Local Joe Live
    --  Pacific DataVision / SkyMail

    Entertainment & Leisure Category (company / application):
    --  CellCity Pte Ltd / Digital Concierge 2GO
    --  G Element Pte Ltd / Earth@sg Mobile
    --  Orbster gmbh / GPS Mission

    Navigation Category (company / application):
    --  AtlasCT / City Cruiser

    Social Networking Category (company / application):
    --  Lonely Planet / Lonely Planet Mobile City Guide
    --  POINT-I Co., LTD / On2gether

"The Asia-Pacific region is a talent-rich area for wireless developers and the potential for innovative LBS applications is tremendous," commented Marc Naddell, Vice President, Partner and Developer Programs, NAVTEQ. "We are extremely pleased to have had such as large response in our first year hosting the Global LBS Challenge in the Asia-Pacific region."

NAVTEQ Global LBS Challenge participants gain access to ongoing application development resources and support such as free map samples, tools, technical documents and market information made available through the NAVTEQ Network for Developers(TM), a global online development community which accelerates the creation of location enabled enterprise, consumer, internet and wireless solutions. For more information on the NAVTEQ Network for Developers, visit

For more information about the Global LBS Challenge or to watch video replays of the awards ceremonies held recently for EMEA (Barcelona) and Americas (Las Vegas), go to

About the NAVTEQ Global LBS Challenge(R)

First launched in 2003, the NAVTEQ Global LBS Challenge is focused on driving the development and visibility of innovative navigation solutions for wireless devices. From wireless business applications to sports, travel and security, integrating the accuracy and richness of NAVTEQ digital map data facilitates the timely evolution of the next wave of LBS. The 2008 Global LBS Challenge features a global prize pool valued at almost $4.5 million in cash and prizes.


NAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, mobile navigation devices, Internet-based mapping applications, and government and business solutions. NAVTEQ creates the digital maps and map content that power navigation and location-based services solutions around the world. The Chicago-based company was founded in 1985 and has more than 3,500 employees located in 174 offices and in 32 countries.

NAVTEQ, Global LBS Challenge, and NAVTEQ Network for Developers are trademarks in the U.S. and other countries. All rights reserved.

This document may include certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, but are not limited to, plans, objectives, expectations and intentions and other statements contained in this press release that are not historical facts and statements identified by words such as "expects," "anticipates," "intends," "plans," "believes," "seeks," "estimates" or words of similar meaning. The statements are based on our current beliefs or expectations and are inherently subject to various risks and uncertainties, including those set forth under "Item 1A. Risk Factors" in each of the Company's most recent Annual and Quarterly Reports filed with the Securities and Exchange Commission.

Actual results may differ materially from these expectations due to changes in global political, economic, business, competitive, market and regulatory factors. NAVTEQ does not undertake any obligation to update any forward-looking statements contained in this document.


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