Tele Atlas Launches Powerful, Feature-Rich MultiNav Digital Map Database with Extensive Global Coverage with Routing and Turn-by-Turn Navigation

Sygic's MultiNav Deployment Helped Deliver 426 Percent Increase in Revenues for the Navigation Software Provider

MIAMI, June 11 /PRNewswire/ -- Tele Atlas Partner Conference 2008 -- Tele Atlas , a leading global provider of digital maps and dynamic content for navigation and location-based solutions, today unveiled Tele Atlas MultiNav(TM), the company's newest digital map platform that is designed to allow navigation application developers even greater speed and flexibility for building next generation mapping applications. MultiNav features all of the benefits of Tele Atlas' rich digital map database, delivered with a smaller data footprint to help decrease time-to-market, enable developers to spend less time in the development process and allow a smaller run-time format for their innovative applications for a competitive advantage. Tele Atlas' comprehensive map content spans across 27.2 million kilometers in more than 70 countries, to the front doors of 1.9 billion people around the world.

Developed with Tele Atlas' comprehensive and advanced data collection processes, MultiNav is available immediately to offer partners broad, comprehensive worldwide coverage. Developers can leverage the MultiNav platform in concert with Tele Atlas's suite of digital map content and enhancements products, including millions of points of interest (POIs), Tele Atlas(R) Digital Elevation Models, Tele Atlas(R) 3D Landmarks and Tele Atlas(R) Voice Maps. Tele Atlas plans to incorporate additional innovative functionality and content into the new MultiNav platform, including map data enriched with qualified community content.

"The market demands an ever-increasing amount of invaluable features and attributes in our digital maps and concurrently, our partners need to quickly and efficiently deliver competitive products. Tele Atlas' engineers attacked this challenge head-on, streamlining the footprint to create a more nimble, feature-rich option to suit the needs of developers in our community," said Tele Atlas Global Product Director Purvi Rajani. "Pilot users are reporting that MultiNav has successfully helped reduce development time, without sacrificing quality or richness of the data. Our global partners have relied on us to deliver solutions that repeatedly raise the bar for the digital mapping industry. With MultiNav, we continue this legacy."

Responding to navigation application development requirements, Tele Atlas engineered MultiNav with an array of powerful, out-of-the-box features, designed to enhance performance, including:

    -- Optimized data structure to enable developers to compile data faster
       and more easily;

    -- Reduced data footprint to optimize device cost and efficiency, with
       superb results seen across European, North American and Asia Pacific

    -- A single global data specification with out-of-the-box indexing to
       incorporate a single global map solution.

Pilot user Sygic, a GPS navigation software provider for a range of mobile devices and smartphones, began working with Tele Atlas MultiNav in late 2007 to develop the next version of its software for OEMs, distributors, car manufacturers and logistics companies. "Through the development process with Tele Atlas MultiNav, we significantly reduced our data footprint, allowing our development team to easily build and deploy with MultiNav's features, attributes and relationship models," said Sygic CEO and Founder Michal Stencl. "We're also seeing bottom-line benefits with this faster development cycle. After switching to the MultiNav platform, we were able to fully deploy in early 2008, well ahead of schedule, leading to significantly increased revenues. Q1 2008 revenue exceeded revenue from Q1 2007 by more than 426 percent."

Reports from pilot users have shown that the streamlined MultiNav platform helps developers to:

    -- Compile digital map data faster and more easily. One trial user noted
       complete data compilation at the application level within one week,
       marking a major reduction in compilation time;

    -- Leverage existing data compilers to process the data successfully, with

       minimal configuration effort required.

    -- Significantly reduce data size, with a reported reduction of
       approximately 30-40 percent in the overall data footprint on devices;
       for example Tele Atlas digital map data for all available European
       countries can fit on SD cards with less than 2 gigabytes of memory --
       with full functionality and quality included.

To learn more about Tele Atlas MultiNav, please download the Tele Atlas MultiNav Product Information Sheet available online at

About Tele Atlas

Tele Atlas delivers the digital maps and dynamic content that power some of the world's most essential navigation and location-based services (LBS). The information is the foundation for a wide range of personal and in-car navigation systems and mobile and Internet map applications that help users find the people, places, products, and services they need, wherever they are. The company also works with business partners who trust its digital map data to deliver critical applications for emergency, business, fleet, and infrastructure services. Through a combination of its own products and partnerships, Tele Atlas offers digital map coverage of more than 200 countries and territories worldwide. The company was founded in 1984 and today has approximately 2,500 full-time staff and contract cartographers at offices in 24 countries and uses a sophisticated network of professional drivers, mobile mapping vans, and more than 50,000 data resources to deliver highly accurate and up-to-date digital maps. Tele Atlas is listed on the Frankfurt Stock Exchange (TA6) and on Euronext Amsterdam (TA). For more information, visit

Tele Atlas and the Tele Atlas logo are registered trademarks of Tele Atlas. All other trademarks are property of their respective owners.

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