2008 Marks Continued Growth for In-Vehicle Navigation With NAVTEQ(R) Map Data

North American vehicle market continues to embrace in-vehicle navigation despite challenging economic conditions

CHICAGO, March 4 /PRNewswire/ -- NAVTEQ, a leading global provider of digital map data for vehicle navigation and location-based solutions, marked 2008 as a year of continued growth for the in-vehicle navigation industry with the introduction of navigation as a new option on 26 North American car models across 15 automotive brands, including Aston Martin, BMW, Chevrolet, Dodge, Ford, Honda, Hummer, Hyundai, Infiniti, Jaguar, Kia, Lincoln, Nissan, Toyota and Volkswagen. In 2008, 208 car models offered in-vehicle navigation out of the 318 models sold.

As the percentage of vehicle models offering navigation climbed to 72% in 2008, so did general awareness of navigation. In 2008, NAVTEQ's annual consumer awareness tracking study shows that awareness of navigation approached 100%, with 94% of the U.S. driving population considering themselves familiar with navigation, versus 84% in 2005. In addition, real-time traffic information for in-vehicle navigation more than doubled from 2007 to 2008 with a total of 94 car models offering traffic information. Overall, the installed base for vehicles sold with navigation reached 8 million in 2008.

"In 2008, 56% of the U.S. driving population stated that in-vehicle navigation is somewhat or very important in their next vehicle purchase decision," said Dean VonBank, vice president and general manager--Vehicle Americas, NAVTEQ. "Even in a struggling economy we expect increased consumer interest in navigation and are optimistic consumers will continue to demand in-vehicle navigation in 2009."

About NAVTEQ

NAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, mobile navigation devices, Internet-based mapping applications, and government and business solutions. NAVTEQ creates the digital maps and map content that power navigation and location-based services solutions around the world. The Chicago-based company was founded in 1985 and has approximately 4,000 employees located in 196 offices and in 36 countries.

NAVTEQ is a trademark in the U.S. and other countries. All rights reserved.

(Logo: http://www.newscom.com/cgi-bin/prnh/20060313/NAVTEQLOGO)

Web site: http://www.navteq.com/




Review Article Be the first to review this article
Featured Video
Editorial
Latest Blog Posts
Joseph LopezPROSTEP INC Blog
by Joseph Lopez
OpenPDM MIGRATE supports Windchill Bulk Migrator
Roberto FrazzoliMCADCafe Editorial
by Roberto Frazzoli
A closer look at CCE’s EnSuite – Cloud ReVue LiveLink
Jobs
Mechanical Engineer II for Aehr Test Systems at Fremont, California
Director, Industrial Machinery Solutions- SISW PLM for Siemens AG at Livonia, Michigan
Product Design Engineer - Softgoods for Apple Inc at Cupertino, California
Mechanical Engineer in HVAC – Mid-Level for Gordon Prill, Inc at Sunnyvale, California
Service Software Expert-CATIA & CAA for Dassault Systemes at Shanghai, China
Electrical Engineer for Dinter Engineering at Reno, Nevada
Upcoming Events
The Design. Engineer. Build. Conference at Anaheim Convention Center Anaheim CA - Aug 10 - 12, 2021
RAPID + TCT at McCormick Place Chicago IL - Sep 13 - 15, 2021
WESTEC Online at Online CA - Sep 21 - 23, 2021
Houstex 2021 at George R. Brown Convention Center Houston TX - Oct 5 - 7, 2021



© 2021 Internet Business Systems, Inc.
670 Aberdeen Way, Milpitas, CA 95035
+1 (408) 882-6554 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering EDACafe - Electronic Design Automation GISCafe - Geographical Information Services TechJobsCafe - Technical Jobs and Resumes ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy PolicyAdvertise