STMicroelectronics Unveils High-Performance System-on-Chip for Next Generation of Integrated Broadcast and Broadband-Internet Digital TVs

Consumer equipment makers to benefit from highly integrated chip with world-class Faroudja(TM) video/audio enhancements, delivering full high-definition digital TV processing and accelerated Internet TV support

GENEVA, Dec. 16 /PRNewswire-FirstCall/ -- STMicroelectronics (NYSE: STM), one of the world's largest semiconductor companies and a leader in chips for set-top boxes and digital TVs, today announced the launch of a new generation of high-performance, full high-definition (FHD) H.264/MPEG System-on-Chip (SoC) ICs for the worldwide flat-panel digital TV (DTV) market. Next-generation TVs powered by the new SoCs will enable compelling services and new business models for premium content, and deliver a rich and intuitive user experience.

The FLI7510 is the first member of the new family (codenamed 'Freeman') of performance- and software-scalable SoCs, addressing mainstream and high-end segments of the DTV market. Additionally, the FLI7510 is designed to meet the increasingly stringent system-energy consumption standards for 'green' consumer electronics equipment.

Addressing both the digital broadcast and fast-emerging broadband-Internet TV markets, the FLI7510 SoC is the culmination of the integration of world-class technologies from ST's industry-leading set-top-box chips and the Emmy Award winning Faroudja(TM) video processing technologies from Genesis Microchip, which ST acquired in 2008.

"The introduction of this next-generation SoC is a major milestone that further bolsters ST's leadership in digital lifestyle solutions," said Luigi Mantellassi, General Manager of ST's TV and Monitor Division. "The FLI7510 builds upon an industry-leading scalable architecture that has been deployed in many consumer electronics products. The chip powerfully supports a common global chassis approach to TV design and enables a new class of TV products offering exciting new user-interface capabilities. Together with additional members of the 'Freeman' family, which will be introduced in 2010, the FLI7510 sets a new market reference in terms of system, audio, video and graphics performance for Internet TV applications."

Compatible with digital terrestrial TV standards worldwide, the FLI7510 comprises an extensive portfolio of industry-leading capabilities including:

    --  Flexible and powerful decoder, providing support for all major video
        content formats;
    --  World-class Faroudja-optimized video and audio processing;
    --  Internet TV ready environment including fully dedicated application
        processor and advanced graphics capabilities;
    --  Content protection via secure processor supporting major standards;
    --  Field-proven, high-level API (application programming interface) for
        accelerated time-to-market for TV OEMs.

Availability and Pricing

The FLI7510 SoC is now sampling to qualified customers. Pricing is available upon request. The FLI7510 will be demonstrated at ST's private demo suite for customers at CES 2010 in Las Vegas.

About STMicroelectronics

STMicroelectronics is a global leader serving customers across the spectrum of electronics applications with innovative semiconductor solutions. ST aims to be the undisputed leader in multimedia convergence and power applications leveraging its vast array of technologies, design expertise and combination of intellectual property portfolio, strategic partnerships and manufacturing strength. In 2008, the Company's net revenues were $9.84 billion. Further information on ST can be found at www.st.com.

Faroudja(TM) and related trademarks are property of STMicroelectronics.

Further Information on the Advanced Technologies of the FLI7510

    --  Dedicated, Multi-Format Video Decoder - ST's leadership position in the
        MPEG IC market has produced a field-proven, flexible, multi-format
        decoder which is deployed in millions of set-top boxes cable as well as
        in digital TVs. Continuing the evolution path in this IP, the latest
        version includes native decode support for all leading video content
        formats such as high definition MPEG-2, H.264, VC1, AVS and DivX(TM), as
        well as blazing JPEG decode.

    --  Dedicated, Dual Programmable Audio DSPs - New levels of audio
        performance are now possible with FLI7510.  With a large library of name
        brand and ST proprietary, standard as well as post-processing algorithms
        available for TV OEMs to choose from, the FLI7510 brings digital audio
        processing to the forefront.

    --  Security Processor - Allows content owners and TV OEMs to confidently
        proliferate rich compelling content to FLI7510-based TVs operating in a
        trusted and secured environment.  The FLI7510 fully supports emerging
        security standards such as DVB-CI+, allows full compliance with DRM
        robustness rules while providing hardware acceleration to offload the
        main application processor.

    --  Faroudja Video Optimized - Leveraging Faroudja's 35 years of home
        theater display expertise, the latest innovations include:


          -- Leading analog video capture/decoder/processor elevates legacy
             analog content to a stellar quality level suited for large,
             full high definition displays

          -- Faroudja 14-bit color/contrast processing is the industry's
             leading performance for DTV SoC delivers outstanding and
             precise fidelity on high performance FHD TV panels. This
             accurate processing maximizes the rendition of content with
             xv.YCC and deep color encoding. Precise color re-mapping tools
             allow TV OEMs to render image characteristics to their
             proprietary preferences.

         --  Faroudja Movie Theme - FLI7510-powered FHD TVs can be equipped
             with a pre-calibrated theme easily accessible by the consumer.
             This theme delivers an immersive experience with more natural
             and life-like results from Blu-ray and other high definition
             content.

          -- Faroudja Video Tuning Tools - Critically important for
             successful deployment of advanced video processing
             technologies is a flexible suite of tools which allow TV OEMs
             to rapidly prototype and customize to their video quality
             needs. To this end, the Faroudja video quality tuning
             application allows for access to detailed FLI7510 video
             personalization parameters in a real-time, easy-to-use PC-
             based graphical user interface environment. As well, a
             powerful capability to inject TV OEMs' proprietary, real-time,
             frame-by-frame, adaptive video quality algorithms inside
             FLI7510 is supported, fulfilling a long sought-after
             capability for differentiation.

 
        --    Faroudja  Audio  Optimized  -  This  unique  capability  delivers  unprecedented
                stereo  audio  fidelity  from  standard  TV  speakers,  not  only  allows  TV  OEMs
                to  reduce  bill-of-materials  cost,  but  also  allows  aggressive  styling  of
                the  TV  chassis  and  bezel  designs  in  an  attractive,  slim  profile.
                Faroudja  Audio  Optimized,  quickly  and  easily  implemented  once  per  TV
                model,  is  the  industry's  first  equalization  technique  based  on  a  FIR
                filter  design  and  proprietary  algorithms  that  correct  both  amplitude  and
                phase  deficiencies  in  the  loudspeaker  stereo  response  profile.
 

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