The Dell ‘Where Learning Meets Doing’ Back to School Survey Reveals Key Family Trends and Technology Buying Habits During the Back to School Season

As high school and college students have a strong opinion about the type of electronics they want to use, the Dell survey looked at key buying preferences among both students and parents.

Nearly sixty percent (59%) of students will be purchasing a laptop or tablet before the next school year starts, and among those students who say their parents will be buying their device for them, over half (53%) say they have all or most of the influence on the purchase, while one-quarter (27%) say they have about half the say. Students and parents do differ in terms of who they trust for “expert” buying advice: parents are more likely to look at reviews (83% vs. 64%), while students are more likely to typically look at social media (41% vs. 17%) for information.

Students and parents can rest assured that Dell’s newest Venue tablets and Inspiron laptops and 2-in-1 devices will meet the needs of both parties, bringing families within virtual reach of each other while setting students up for success in the classroom and beyond.

The survey also found that, of those with a budget, the average a parent plans on spending for a new device is $635. Dell is proud to offer a wide range of products that fit within the budgets indicated in the survey, including many of our newest tablets, laptops and 2-in-1 devices.

To view the infographics associated with this release, please click here.

Survey Methodology

This survey was conducted online within the United States by Harris Poll on behalf of Dell from April 24 to May 7, 2014 among 506 students, 16-19 who are attending or are planning to attend a 2 or 4 year college and 505 parents of these students. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Lindsey Boyle.

About Nielsen & The Harris Poll

On February 3, 2014, Nielsen acquired Harris Interactive and The Harris Poll. Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit  www.nielsen.com.

About Dell

Dell Inc. listens to customers and delivers innovative technology and services that give them the power to do more. For more information, visit  www.dell.com.

Dell, Dell Venue and Inspiron are trademarks of Dell Inc. Dell disclaims any proprietary interest in the marks and names of others.



Contact:

Dell Global Communications
Lisa Peterson, +1-512-723-7384
Email Contact
or
PPR North America
Lindsey Boyle, +1-212-210-5881
Email Contact



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