Go All In with Bally Technologies at the Global Gaming Expo Sept. 30-Oct. 2 in Las Vegas

Also on display will be the Servizio suite of mobile service solutions, a new and improved version of the Company’s proven Service Tracking Manager; version 13 of Bally’s core systems products including ACSC, SDS, CMP, and Business Intelligence; Bally VIP, a comprehensive CRM (Customer Relationship Management) targeted for casino use; the new InSite site controller for operators with multiple locations featuring a user-friendly interface; and Bally Express, a scalable casino system offering with all the Bally SDS and CMP features packaged to fit the needs of smaller casino properties. Bally Express delivers powerful game accounting and player-tracking capabilities for casinos at an affordable price.

Mobile and Online Solutions

Visitors to Bally’s Interactive exhibit will experience the Company’s latest enhancements to its award-winning iGaming Platform and cloud-based Bally Mobile Platform that deliver a deeper level of integration with core casino systems to provide one view of the player. Players are now able to sign up for players’ club cards, earn and redeem points, and engage with their favorite casino hosts directly from their computer or mobile device.

Bally’s iGaming platform offers a host of play-for-free and wager-based mobile and online titles that have already proven successful in land-based casinos, including Cash Spin, Quick Hit Platinum, Hot Shot Blazing 7s, Vegas Hits, Wild Huskies, Cash Wizard, Three Card Poker, Ultimate Texas Hold’em, Fortune Pai Gow Poker, Mississippi Stud, and Crazy 4 Poker, among others.

Bally Mobile will also demonstrate Guestagram, a new cutting-edge feature that empowers operators to send targeted marketing messages via push notification to a player’s mobile device, decreasing direct mail costs and driving revenue.

About Bally Technologies, Inc.

Founded in 1932, Bally Technologies (NYSE: BYI) provides the global gaming industry with innovative games, table game products, systems, mobile, and iGaming solutions that drive revenue and provide operating efficiencies for gaming operators. For more information, please visit http://www.ballytech.com. Connect with Bally on Facebook, Twitter, YouTube, LinkedIn, and Instagram.

This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.

– BALLY TECHNOLOGIES, INC. –

Friends TM & © Warner Bros. Entertainment Inc. (s14). Duck Dynasty © 2014 A&E Television Networks, LLC. All rights reserved. Duck Dynasty, A&E and their associated logos are the trademarks of A&E Television Networks, LLC. All rights reserved. WONDER WOMAN: TM & © DC Comics. (s14). Betty Boop - © 2014 King Features Syndicate, Inc. /Fleischer Studios, Inc. TM Hearst Holdings, Inc. / Fleischer Studios, Inc. www.BettyBoop.com. Bally, ALPHA 2, Pro Theatre, Pro Wave, Quick Hit, Cash Wizard, Black & White, Quick Hit Cash Spin, Cash Wizard, Twin Fire, Hot Shot Progressive, Quick Hit Hot Shot, Take ‘n Play, Pro Series V27/27, Pro Wave 360°, Dragon Spin, Free Bet Blackjack, Fortune 7 Baccarat, Blazing 7s Blackjack Progressive, DJ Wild Poker Progressive, Fortune Asia Poker, Fusion Hybrid, TableMaster Fusion, Fusion Virtual Multigame, Shuffle Flex, i-Deal, Safe Bacc, Tournaments Express, Elite Bonusing Suite, Power Progressive Strike, Power Paytable Strike, CoolSign, Servizio, ACSC, SDS, CMP, InSite, Bally Express, Cash Spin, Quick Hit Platinum, Hot Shot Blazing 7s, Vegas Hits, Wild Huskies, Cash Wizard, Three Card Poker, Ultimate Texas Hold’em, Fortune Pai Gow Poker, Mississippi Stud, Crazy 4 Poker, and Guestagram are marks owned by, or under license to or from, Bally Technologies, Inc., or one or more of its wholly owned subsidiaries in the United States or elsewhere.



Contact:

Bally Technologies, Inc.
Laura Olson-Reyes, 702-532-7742
Senior Director, Marketing & Corporate Communications
Email Contact
Michael Carlotti, 702-532-7995
Vice President of Treasury and Investor Relations
Email Contact
Mike Trask, 702-532-7451
Mobile: 702-330-6679
Sr. Manager, Corporate Communications
Email Contact



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