IDC Predicts the 3rd Platform Will Bring Innovation, Growth, and Disruption Across All Industries in 2015

9. In addition to the Internet of Things and cognitive/machine learning systems, two other Innovation Accelerators will become important growth drivers in 2015. "3rd Platform-optimized" security solutions will help to secure the edge of the cloud (i.e. biometric security on mobile devices) and the core (i.e., encryption in the cloud will become the default practice). And threat intelligence will emerge as a killer Data as a Service category with a rapidly growing number of enterprises receiving tailored threat intelligence information. Elsewhere, 3D printing will see significant activity among conventional document printing companies as they lay the groundwork for a looming battle for commercial and industrial markets in 2016.

10. China will experience skyrocketing influence on the global ICT market in 2015 with spending that will account for 43% of all industry growth, one third of all smartphone purchases, and about one third of all online shoppers. With a huge domestic market, China's cloud and ecommerce leaders (Alibaba in ecommerce, Tencent in social, and Baidu in search) will rise to prominence in the global marketplace. Similarly, Chinese branded smartphone makers will capture more than a third of the worldwide smartphone market.

"To say that 2015 will be a pivotal year in the ICT industry is a gross understatement," said Gens. "We'll see the 3rd Platform finally reach massive scale, along with lots of vendor consolidation and drop outs, 'strange bedfellow' partnerships, death match battles for developers (and their apps), expanding cognitive/machine learning and IoT offerings, a growing focus on data supply chains, and skyrocketing influence for China."

IDC's predictions for the worldwide ICT market are presented in full detail in the report, IDC Predictions 2015: Accelerating Innovation – and Growth – on the 3 Platform (IDC #252700). Copies of this report are available to qualified members of the media. To schedule a one-on-one interview with Frank Gens, please contact Sarah Murray at 781-378-2674 or sarah@attunecommunications.com. A schedule of IDC's Predictions 2015 and FutureScape 2015 Web conferences is available at http://www.idc.com/Predictions2015.

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. In 2014, IDC celebrates its 50th anniversary of providing strategic insights to help clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com. Follow IDC on Twitter at @IDC.

All product and company names may be trademarks or registered trademarks of their respective holders.



Contact:

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IDC
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