Altium Improves Lead Processing and Support Case Management with
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Altium Improves Lead Processing and Support Case Management with

Global developer of electronics design software leverages's AppExchange to create and deploy six critical business applications to 270 users around the world in less than four weeks.

SAN FRANCISCO, July 10 /PRNewswire-FirstCall/ -- (NYSE: CRM), the technology and market leader in on-demand business services, today announced that Altium Limited , an Australia-based global developer of electronics design software, has implemented the AppExchange platform to replace existing business software, streamline customer management processes and provide an underlying IT infrastructure for company growth. Using, Altium developed and deployed new quoting, purchase order, project management, inventory management, campaign management and support management systems across its 270 employees globally in less than four weeks.

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Altium is one of the 22,700 companies of all sizes, industries and geographies that is a part of the customer base as of April 30, 2006. Revenue and subscribers will be recognized as the service is delivered.

A vital element in this rapid deployment was's AppExchange, the first online service for sharing business applications. Altium used several of the applications available on the AppExchange Directory ( as a base from which to develop six highly customized solutions. The wealth of components available on the AppExchange allows customers to take their use of on-demand computing far beyond CRM. Notably, Altium used a procurement application as a basis for a streamlined purchase ordering system with multiple approval levels. Altium also extended a project management system from the AppExchange to meet the company's complex software development project requirements.

"I'm still amazed we achieved what we did in the timeframe we had," said Alan Perkins, Chief Information Officer at Altium. "The fact that we were able to create such a comprehensive business platform in such a short amount of time is testament to and the AppExchange concept."

"While Altium had the complex IT requirements of a large company, we only had a small business budget. This put solutions from vendors such as Oracle, SAP and Siebel out of the equation. We evaluated applications from several vendors, but nothing met the high standards of internally developed solutions until we discovered," said Alan Perkins, CIO, Altium. " is a simple yet sophisticated platform that can be extensively customized to fit a company's individual needs without the pain, cost and timelines associated with the traditional on-premise solutions we evaluated."

In total, Altium transferred around 120,000 active accounts, 190,000 contacts, 300,000 assets and 200,000 contracts to the new system. All this was completed within four weeks by Perkins and his team of five full-time developers, with another two employees assisting with data transfer.

Altium also used's extensive range of online materials to provide training on the new system to staff around the world.

"Morale across the company has been boosted by the new system, as staff enjoy faster system performance and an intuitive, web-based interface. Our turnaround on lead processing is lower and customers are happier with the new support case tracking. We are processing more cases in less time and can say that no cases are being dropped. For the first time we have a strong picture of the quality of our customer support."

"Hosting the entire solution with cures many of my headaches as CIO," says Perkins. "It reduces the stress of keeping our systems up and making sure there's no downtime. It gives us a strong platform for growth and lets us focus our attention on getting products to market."

About Altium Limited

Altium Limited is a leading global developer of electronics design software for the Microsoft Windows environment. Founded in 1985, Altium is headquartered in Sydney, Australia. It has offices in China, Germany, Japan, the Netherlands, Switzerland and the United States with 260 staff worldwide.

Altium rose to prominence with the release of the world's first Microsoft Windows-based printed circuit board design tool and continues to provide advanced, easy-to-use and affordable electronics product development solutions to engineers, designers and developers around the world.

About is the market and technology leader in on-demand business services. The company's Salesforce suite of on-demand applications enables customers to manage and share all of their sales, support, marketing and partner information on-demand. AppExchange,'s on-demand platform, allows customers and partners to build powerful new applications quickly and easily, customize and integrate the Salesforce suite to meet their unique business needs, and distribute and sell on-demand apps at Customers can also take advantage of Successforce,'s world-class training, support, consulting and best practices offerings.

As of April 30, 2006, manages customer information for approximately 22,700 customers and approximately 444,000 paying subscribers including Advanced Micro Devices (AMD), America Online (AOL), Avis/Budget Rent A Car (Cendant Rental Car Group), Dow Jones Newswires, Nokia, Polycom and SunTrust. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase applications should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit, or call 1-800-NO-SOFTWARE.

NOTE: is a registered trademark of, and AppExchange and Successforce are trademarks of,, Inc., San Francisco, California. Other names used may be trademarks of their respective owners.

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