Catalog Data Solutions Technology Applied To Cheesecakes
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Catalog Data Solutions Technology Applied To Cheesecakes

Online Sales Boosted By 600% in Consumer Application

San Jose, CA, August 15, 2006. Catalog Data Solutions (CDS), a leading provider of online product selection tools for industrial suppliers and distributors, today announced successful application of its manufacturing industry catalog and ecommerce technology in a consumer application for Charlie’s Cheesecake Works.

To expand country-wide Charlie’s Cheesecake Works developed special packaging to keep cheesecakes frozen for 24 hours, and then needed an online catalog with ecommerce capability to display cheesecake flavors, pricing, shipping options, and the ability to process online payments. “Even though the CDS catalog is built with all the requirements of industrial suppliers, we found that it worked very well for this consumer application,” said Charlie, president and owner of Charlie’s Cheesecake Works.

Charlie’s previous Internet store was just some pictures and a form for people to fill in describing what they wanted, but items could not be purchased online. In Q1 2006 Internet orders were 0.6% of total sales, in Q2, after the catalog and ecommerce went live in April, Internet orders were 3.6% of total sales.

“This success with Charlie’s Cheesecake Works proves the relevance and applicability of our catalog and ecommerce software to consumer products,” said John Major, CEO, Catalog Data Solutions. “We are not changing our Industrial Manufacturing Industry focus but we are ensuring that our software products stay as advanced as the needs of the consumer products industry – this will benefit our industrial manufacturing customers.”


About Charlie's Cheesecake Works

Charlie's Cheesecake Works was founded in San Jose, California in 2002, to produce a line of top quality all natural cheesecakes for local restaurants and hotels and is now expanding. For more information, visit www.charliescheesecakeworks.com.

About Catalog Data Solutions (CDS)

Founded in 2005 with headquarters in San Jose, CA and a local sales office in Boston, MA Catalog Data Solutions enables industrial suppliers to convert more of their website visitors into customers. CDS interactive online solutions streamline sales of standard components and complex industrial products. CDS online catalog and product configurator deliver the technical information needed for industrial products to be specified into new engineering designs including CAD drawings for standard and configured products. For more information, visit www.catalogdatasolutions.com.

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