HOUSTON June 25, 2009 — daratechPLANT, the world's leading plant asset lifecycle management event, announced today that it will be changing its name to "The DIGITAL PLANT Conference", and also changing its tagline to "The Plant Asset Lifecycle Event". There has been no change in the event's management or ownership. The first conference under the new name will be held March 1 - 3, 2010, at the Hilton Americas in Houston.
"The DIGITAL PLANT Conference more accurately reflects the focus of the show today," said Julien DuPont, The DIGITAL PLANT Conference Show Director. "We are also confident the new branding package will support our ambitious growth objectives by more clearly communicating the event's value proposition and leadership position in the plant asset lifecycle marketplace to Owners/Operators and EPCs." All future business will be conducted under the new event name, and beginning today The DIGITAL PLANT Conference will have a new web site,
. The DIGITAL PLANT Conference is organized by TradeFair Group. For info on exhibiting or sponsoring, contact Julien DuPont at 214-358-5359 or
. For info on speaking or serving on the Advisory Board, contact Allison Hughes at 713-343-1870 or