This press release completely misleads the SharePoint community. There are many companies that have "cloud connectors" to their DAM, and only one company is seamlessly integrated into the actual SharePoint environment so your original content resides in SharePoint (Equilibrium's MediaRich ECM for SharePoint). I love these companies that show up, after 14 years with no SharePoint offering and then all of a sudden, "They are the only ones". This isn't seamless integration, version control is already in SharePoint, It requires reverse authentication into a third party system where content gets pushed to, and it won't upgrade your in-house enterprise search, or other features inside of SharePoint or Office 365. Please say what it is, and not what you want people to "think" it is, as this is misleading and creates substantial confusion in the marketplace. The only truly integrated DAM in SharePoint that integrates with the entire SharePoint partner community, RBS companies like Metalogix and AvePoint, Visual workflow enablement with Nintex and K2, is Equilibrium MediaRich ECM for SharePoint.