Workflow automation for product design and engineering has been a linear process for many organizations. Though the design process has become more iterative through engineering project management software and agile development programs, it has remained fairly insulated from the rest of the organization, including the purveyors of the products (the sales staff) and often the end users (customers).
There are clear obstructions that have provided resistance over the years to expanding the information loop to non-engineering groups, including design and engineering formats that require proprietary software, the desire to keep intellectual property close to the vest, the lack of understanding of designs by non-technical players, and general organizational silos.
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